How to Create Leads in Love with Your Business. With the rise of the internet and smartphones, digital access has been changing consumer behavior. Local businesses often have to compete with well-known, national brands without exceeding marketing budgets.
1) Build Your Story & Brand
2) Make it Easy for Customers to Find What They’re Looking For (& Contact You)
Did you know that up to 50% of potential sales are lost because consumers can’t find the information they are looking for? It’s key that your consumers can quickly and easily find any information they need on your business or have easy access to contact your business directly (such as through live chat).
Make sure you provide detailed information about your company and services on your website and also have your phone number and other contact information readily available.
3) Ensure Great Customer Service
Price isn’t the only factor consumers consider during the purchase process. A major factor is the ease of purchase and customer experience throughout their experience. Training your staff on customer service may be put on the back burner due to time constraints or other factors. But customer service is still extremely important.
Great customer service can make the difference between you or your competitor winning the sale. In fact, 97% of consumers listed customer service as a critical factor in brand decisions.
4) Manage Your Leads & Continue to Engage
Your marketing process doesn’t end at driving new inbound leads to your business. Having a lead management process and marketing automation system at your business is key. Not only is this essential for you to be able to convert more leads, but to retarget previous customers as well.
Consider this: up to 92% of consumers don’t intend to make a purchase during a first visit. So it’s important that your team is trained and organized on how to follow up with and retarget consumers. Not only is lead handling important to convert first-time buyers, but it’s important to create recurring loyal customers.
Nurtured leads make 47% larger purchases than non-nurtured leads.
Tip: Make your life easier by maintaining a lead inbox and communication outreach plan for all your leads. Don’t feel like it needs to be complicated. Keep it simple and clear so your employees can be experts at reaching out to all leads in a timely manner.
In today’s business climate, especially with local brands competing with larger brands online. Create leads in love with your business is essential to have a marketing plan in place that makes your customers fall in love with you. For more information on branding and developing your marketing plans.