Digital Marketing Tactics For Get More Leads & Grow Awareness. When looking at the sales and marketing funnel it predominantly comes down to two key areas. Grow awareness and get more leads. To get more leads and increase awareness of your business.
Take a look at these three digital marketing strategies:
Facebook Lead Ads
I would imagine that if you are marketing any kind of online then this is a search ad. If you are not, then you should be. Search advertising, also called PPC, is the cornerstone of any digital marketing plan and it’s great to move towards your business. However, trusting PPC only for the lead will put a lot of eggs in a basket.
Facebook is another big medium to collect leads. Why do I say that? People spend 35 minutes a day on Facebook, which is second on YouTube for the time spent on the social media site. Facebook is also an ad item designed to capture Lead, Facebook lead advertising in particular.
Like most forms of Facebook ads, this ad will show on both desktop and mobile news feeds. When users click on the ad, it creates a form that has been optimized to get the information you need.
Like any information shared on Facebook, like the user’s name, email etc., the form will be repaid in the form, which will make it easy to fill. You will also have the added benefit of reaching your specified audience with Facebook’s broad targeting options.
If you are running any type of Facebook ad, there is no doubt that you are easily resting that your ads are being viewed by the audience. You might also think: “I wish I could advertise on other such platforms.”
Fortunately, you can also advertise on Instagram like this. After purchasing Instagram in 2012, Facebook has added advertisements to the social network and has included it in its audience network, which means that your ad can be seen on both social media platforms.
Why is it important for your business? One of the five minutes spent on mobile devices is spent on Instagram or Facebook. So, there will be an opportunity to have enough opportunities in your ad. In addition, advertisements on Instagram provide excellent branding.
According to Facebook Business, 65% Instagrams say they will learn about products and services on Instagram.
Search Engine Optimization
As mentioned earlier, PPC is very important. But it is not responsible for all things appearing on search engine results pages on Google or other top search engines. It’s important to show without ads on your website.
The way to achieve this is through search engine optimization (SEO). SEO is the process of optimizing the back end of your website through keyword and other factors, which tells the search engine what keyword your business should show for search.
Although ads appear first in search engine results, 32.2% of people recognize those ads and leave them behind in favour of organic results. Advertising for your business is appearing in the payment results and in organic results, a list for your website can also add credibility to your business.