Benefits of Traditional Marketing
You can easily reach your target local audience. For example, placement ads can play in one place: your city or region. Or the mailbox flyer family will go to the selected number of suburbs. The material can be kept. Audiences can have a hard copy of the content of which they can often be read or browsed.
It’s easy to understand. It can be easily understood by most people because they already know about such strategies. The techniques used in this study were eye-tracking and high-resolution EEG brain wave measurements. The three key metrics that were evaluated in the study included cognitive weight (ease of understanding), inspiration (motivation), and meditation (how long was seen on the material).
Direct mail was easy for better testing for mental mail processing and brand mail. according to the report. Direct mail requires 21% less cognitive effort to process than digital media (5.15 vs. 6.37), which states that it is both easy to understand and more memorable.
Post-Exposure Memory Test Unknown cognitive load test about the memory encoding capabilities of legitimate mail. When they asked to quote the brand (company name) of an advertisement, 70% more participants in contact with direct mail pieces (75%) compared to digital advertising (44%).
Negative for Traditional Marketing
There is very little talk between the used media and customers. It is more about providing information to the public that the brand exists with the hope of these protected people. Print or radio ads can be very expensive. Printing material can be expensive and you have to rent to distribute to the people. The results of this marketing strategy can be easily measured. Which campaign was successful?
Benefits of Digital Marketing
You can target local audiences, but also an international. In addition, you can create a campaign for demographic campaigns of specific audiences like gender, location, age, and interests. This means that your campaign will be more effective.
Level playing field: Any business can compete with the competitor despite the size of the solid digital marketing strategy. Traditionally, a small retailer matches the fixtures and fittings of its big competitors. Online is a crisp, well-thought-out site with a beautiful customer journey and superb service – not size.
Real-time results: You do not have to wait for weeks to boost your business, as you will have to wait for the fax or form to return. You can see the number of visitors to your site and grow its customers, a lot at the peak business hours, conversion rate, and the touch of the button.
Brand Development: A well-maintained website with quality content to add value to your target audience and add value can provide significant value and lead generation opportunities. The same can be said for using social media channels and personalized email marketing.
Viral: How often do your sales flyers pass after your customers and prospects? Your message can be shared incredibly by using social media share buttons online, on your website, email, and social media channels. If you believe that the average Facebook user has 190 friends, 12% of them see the post of their choice – one of your messages has actually been seen with 15 new possibilities. Now imagine that many of them also love your message and their friends and share it? This is why high-quality content is very important.
So what kind of marketing is better for Now?
Well, we would recommend both of them. Obviously, we are passionate about digital marketing because we know it works. But we also use traditional marketing materials.
Some of the important conclusions were:
How do We use both Digital and Traditional Marketing?
Our traditional marketing methods support our digital marketing efforts. Both do not work in exclusion from each other. But we only use hard copy marketing materials to strengthen relationships with contacts, referral partners, or clients. We do not invest in television or radio commercials, for example, but we will give a brochure to someone who is interested in our services.