Why Email Marketing Works

Many website visitors are not ready to “pull the trigger” and when they first visit your website or e-commerce store, make a purchase. Email marketing helps you to build a relationship so that you know, like and trust in the prospect. It introduces them to your product (s) or services (s). The important part of this strategy is that you should provide valuable free information. You can send them only sales offer at all times.

You should also place yourself as an expert in your niche and show the reader how different and better you are from your competitors. You can let your personality come from here, which will separate you from other companies in the same or similar mark. This is the reason why “buying” an email list of random people is not a good idea. It can mark you as “spam” and, at the very least, you will be ignored because those people have never signed up for your list. If they do not know you then why should they read your emails?

Instead, it’s best to raise your own email list above the ground, because you know the source of those emails – you have set up your lead generation campaign. And when those people sign up, they do this because they are interested in what you have to offer.

From Sign-up to Sales: How Email Marketing Works

Let’s go through the process of email marketing. One of the first things you need to do is start making your list of email clients and keep one system so that you can continuously add new customers. Yes, it can look daunting. But you can do this, and, in many cases, you will not have to spend too much, if any, then money.

You can have an advertisement or post on Facebook, a pay-per-click ad, a banner ad, a video on YouTube… In any case, you have a compelling message that assures the hope of clicking on your link to get more information. It often helps to incorporate a limited time offer in order to create urgency.

Any type of ad you want to use should include a link When they click on the link, they are taken to a landing page with a strong copy that reveals the greatest benefits of your product or service. Show the possibility of how their life will change. You want this landing page, also called a signup page or squeeze page, to be brief and to the point. (It is possible, only to send them to their main website. But it can be distracted by all the links and various pages.

There are only one message and one action with the landing page: submit your email.)The box should be prominent on the page to include their email address and name – something like a big button that says sign up. You do not want your visitor to remember it. You can also have multiple signups – You can say, one at the bottom of your landing page – but at least one should be “above the fold” so that the prospect does not have to scroll down to see it. Many experts say that the best place for the signup box is near the top right corner of the page. 

To encourage the possibility of signing up, it is important to offer certain types of free bonuses, such as an eBook, access to a webinar, or whatever attractive freebies you can give them that are related to your business. But you should not bust your butt to keep this bonus together. You can collect the last blog post together in a PDF, for example.

Using Automatic Email Marketing System

It is important to keep in mind that you will not want to collect a name, an email, name or email at a time. You will soon be overwhelmed by the volume! You can use systems such as Constant Contacts, Receive Feedback, AWeber, and Campaign Monitor to manage your email lists and broadcast your emails. You can also track such system leads, opt-in rates, sales, open rates, click-through rates and other important data.

It is important to note that these systems make your work perfectly easy by automation. Leads can sign up, be added to the list, start receiving the email, even sell … all at the time of sleep with these systems, you can send a single email to thousands of people at the same time, automatically. You can potentially set up a schedule of emails for one week or more in a week.

If you want to run a campaign or send a message on the fly, you can send emails yourself. There is a downside to being able to reach so many people so efficiently: Any mistake you make is multiplied by thousands, and this could mean lost customers or a bunch of lost sales. So make sure you want it before sending your email! Look for typos, make sure the information is correct and links to any sales offer work. You can usually do a test mail to confirm everything to go. And even if you have everything automated for the week, then it checks once in a while to ensure that everything is going smoothly.

You should Email Your List

Once you take your place in your list, you often send them an introductory series of emails to know you. And, because you want to strike on iron heating and they are interested in your products, you can also include some offers for low-cost items. This series of emails is often called a ganultlet.

Again, all sent automatically and every new customer goes through it. A Gauntlett can be three emails, five, 10 … whatever works or your niche and business. Find out what’s best for you through testing, once you go through the Gauntlett, your leads get added to your regular email list. You should have a consistent schedule, around the same time, usually daily (although you can opt for less frequent schedules).