• McKinsey says that email is much more effective than bringing Facebook or Twitter to new customers – about 40 times more effective on that.
• Direct marketing association data shows that the highest conversion rate (66 %) in email marketing is when it comes to purchasing from marketing messages – more than social media, direct mail and other channels.
Why Email Marketing Works
Many website visitors are not ready to “pull the trigger” and when they first visit your website or e-commerce store, make a purchase. Email marketing helps you to build a relationship so that you know, like and trust in the prospect. It introduces them to your product (s) or services (s). The important part of this strategy is that you should provide valuable free information. You can send them only sales offer at all times.
You should also place yourself as an expert in your niche and show the reader how different and better you are from your competitors. You can let your personality come from here, which will separate you from other companies in the same or similar mark. This is the reason why “buying” an email list of random people is not a good idea. It can mark you as “spam” and, at the very least, you will be ignored because those people have never signed up for your list. If they do not know you then why should they read your emails?
Instead, it’s best to raise your own email list above the ground, because you know the source of those emails – you have set up your lead generation campaign. And when those people sign up, they do this because they are interested in what you have to offer.
From Sign-up to Sales: How Email Marketing Works
Let’s go through the process of email marketing. One of the first things you need to do is start making your list of email clients and keep one system so that you can continuously add new customers. Yes, it can look daunting. But you can do this, and, in many cases, you will not have to spend too much, if any, then money.
You can have an advertisement or post on Facebook, a pay-per-click ad, a banner ad, a video on YouTube… In any case, you have a compelling message that assures the hope of clicking on your link to get more information. It often helps to incorporate a limited time offer in order to create urgency.
Any type of ad you want to use should include a link When they click on the link, they are taken to a landing page with a strong copy that reveals the greatest benefits of your product or service. Show the possibility of how their life will change. You want this landing page, also called a signup page or squeeze page, to be brief and to the point. (It is possible, only to send them to their main website. But it can be distracted by all the links and various pages.
There are only one message and one action with the landing page: submit your email.)The box should be prominent on the page to include their email address and name – something like a big button that says sign up. You do not want your visitor to remember it. You can also have multiple signups – You can say, one at the bottom of your landing page – but at least one should be “above the fold” so that the prospect does not have to scroll down to see it. Many experts say that the best place for the signup box is near the top right corner of the page.
To encourage the possibility of signing up, it is important to offer certain types of free bonuses, such as an eBook, access to a webinar, or whatever attractive freebies you can give them that are related to your business. But you should not bust your butt to keep this bonus together. You can collect the last blog post together in a PDF, for example.
Using Automatic Email Marketing System
It is important to keep in mind that you will not want to collect a name, an email, name or email at a time. You will soon be overwhelmed by the volume! You can use systems such as Constant Contacts, Receive Feedback, AWeber, and Campaign Monitor to manage your email lists and broadcast your emails. You can also track such system leads, opt-in rates, sales, open rates, click-through rates and other important data.
It is important to note that these systems make your work perfectly easy by automation. Leads can sign up, be added to the list, start receiving the email, even sell … all at the time of sleep with these systems, you can send a single email to thousands of people at the same time, automatically. You can potentially set up a schedule of emails for one week or more in a week.
If you want to run a campaign or send a message on the fly, you can send emails yourself. There is a downside to being able to reach so many people so efficiently: Any mistake you make is multiplied by thousands, and this could mean lost customers or a bunch of lost sales. So make sure you want it before sending your email! Look for typos, make sure the information is correct and links to any sales offer work. You can usually do a test mail to confirm everything to go. And even if you have everything automated for the week, then it checks once in a while to ensure that everything is going smoothly.
You should Email Your List
Once you take your place in your list, you often send them an introductory series of emails to know you. And, because you want to strike on iron heating and they are interested in your products, you can also include some offers for low-cost items. This series of emails is often called a ganultlet.
Again, all sent automatically and every new customer goes through it. A Gauntlett can be three emails, five, 10 … whatever works or your niche and business. Find out what’s best for you through testing, once you go through the Gauntlett, your leads get added to your regular email list. You should have a consistent schedule, around the same time, usually daily (although you can opt for less frequent schedules).
• Short, instant email to read. Remember, people are busy and receive dozens of emails daily!
• Link to video with useful content.
• The announcement of Product Launch
• Industry news and your comment.
• Sale Offer
Turning Your Emails into Valuable Customers
Just by signing up, people who have signed up for your email list are called “names” (direct mail holders) or leads, the interest was shown in what you have offered. This makes them valuable. You want to treat that list properly, and do not miss the opportunity to turn that interest into a sale. Your best bet is that you offer low-cost introductory products first. It is known as a front end.
Then you can start offering high-end products to buyers of that low-cost product. In the list, few people will buy “expensive” products. But the idea is that through your name collection/lead generation (often to reduce the gene) efforts, you will continue to bring new names to your list. Of them, will buy a fixed percentage. A small percentage will buy high priced products. And the smallest percentage will buy your most expensive offerings. Think of them as a “whale” in a casino. You want to cultivate your backend buyers by offering good products and great customer service. They are VIPs.
It is also important for the growth of your business that you are always adding new customers. This is going to increase your revenue and make your business profitable. You cannot stop generating new leads at any time because old Leeds will exit the list or start ignoring your emails … and many will never buy them. Therefore, it is important that your list is not stable: keep it fresh with the new names, all of which are potential buyers.
Email Marketing Best Practices: How To Maximize Your Profits
In the old “Wild West” days of email marketing, you can tell about any message and earn money. But as email marketing has matured and has become more sophisticated, viewers have it. And you have to keep this in mind while preparing email campaigns.
Here are some best practices for gaining profit from the email list:
- Use attractive subject lines that attract attention and force the reader to click.
- Being white You do not want to understand spam and then restricted (like every email service, such as Gmail or Hotmail, there is a way to do this) In their first email, send the instructions to the subscriber that you add them to the list of trusted emails.
- Mixing in sales offers with useful content – you cannot pitch every day.
- Find the best time of day to send messages to your list – By checking that your open rates are at different times, then run with the winner.
- Do not ignore mobile. According to litmus email analytics, 56 % of all emails are opened on mobile devices. That’s why it’s important that your emails are mobile-friendly.
This is a basic option in most of the email delivery programs you use.
Through all of this, provide good customer service. Ensure that the product, whether physical or digital, has been delivered on time. Answer customer questions in a timely manner. If a customer brings a problem, try resolving it.
Taking Your Email Marketing to the Next Level
You can draw from some good revenue from your email-marketing-based business using the above techniques. But there are ways to improve your results. You should not set up a campaign once and then you should try to run it forever. You never know when your copy, your proposal or your product will stop resigning with the market.
So, the key is to always try to improve, which you go through testing.
• Provide different bonuses to sign up for your list.
• Change the price of the products that you offer in sales messages.
• Try to advertise different channels in different ways.
Because you are doing so much testing, so tracking is very important. You should always know:
• How many of them sign up
• How many people open your email
• How many people buy
• How much is the name of each person’s name in your list
• Average lifetime value (how much people buy in your list)