Does email marketing work? If you manage to use the right practical email marketing tips, then the answer is great.
Now, there will always be businesses that do not believe in the power of email marketing. This is mainly because they fail to see any positive results with their email marketing efforts due to their shortcomings. Sometimes these business owners just need some email marketing tips to increase the value of their email.
Email marketing is one of the most successful marketing mediums on the web. Studies have shown that email marketing helps to generate more sales than social media giants Facebook and Twitter, which is why you probably want all the email marketing tips you can get.
For every one-dollar company spending on email marketing, they are capable of generating $ 40 in sales. Read more about the correct return on investment email marketing tips for you.
Regardless of what some people think of email, it is still the most reliable way to generate more business. Tapping into the power of email marketing, small businesses can not only get more quality leads but can also connect with their prospects at a higher level – eventually, they can convert them into customers. It applies to almost every industry or niche there.
However, to opt-out of the list of our email marketing tips, you need to go beyond sending emails only to your list. You must take the correct steps to separate your email marketing campaign from the rest.
Keep in mind that your customers and prospects are bombarded with an email offer regularly. This is the reason why your approach should be consistent with competitive and current best practices and email marketing tips.
Increase Your Sales with These Email Marketing Tips
Let us note these practical and effective email marketing tips that you can apply today to improve your sales numbers.
Personalize Each Email
Email marketing works best when it comes to creating a unique experience for your prospect or customer. By leveraging the power of privatization, you can make them special or special, so that they increase the chances of doing business with you. According to the Email Marketing Company Campaign Monitor, emails that have a personalized subject line, they are more likely to open 32% more than an email with a normal, non-personalized subject line.
Therefore, if you have access to the names of your email recipients, then it is understood to use it in the subject line as well as in the body of the email. You can ask easy and relevant questions in an email to give a personalized experience.
Even you can take things one step further by adding your details like email and your name. The idea is to think outside the box.
Being a business, you should understand the importance of adding a personal touch to your email marketing because it has a direct impact on the number of conversions you received.
Know and Understand Your Target Audience
Of all the email marketing tips that we are going to talk about in this blog post, knowing your audience is most important. This is its starting point.
Email messages that you send to your customers should be relevant to their interests. This can happen only when you know and understand your target audience well.
Every customer in your email list is different, this is the reason why they will have to send the same email message. Relevant emails for the recipient drive revenue of 18 times more than the normal email. Therefore, taking a targeted approach surely makes a difference.
So how do you go about sending the right message? What do you do to make sure that your email content is relevant enough? How do you ensure that your email is not ignored?
The answer is the email list division. This allows you to split your email list into smaller, more targeted sub-groups.
Segmenting your email list based on your age, gender, geographic location, and the buyer’s person helps you to send you relevant emails. Which improves your chances of getting more sales in the long run.
Here are some positive results with email list segmentation:
Let’s take a look at some other ways to split your mailing list and improve your return on investment:
- Survey Results,
- Sending frequency,
- Purchase cycle,
- Past Purchases,
- Email Activity.
Email marketing should not be complicated unless you can connect with your customers at their interest level, and you can give relevant and valuable content, you will get success with it. The email list split helps you do just that. Now let us look at the other nine email marketing tips for you.
Make Your Email Valuable
If your email does not provide a price, then it will be ignored. Which will also affect your open rates. Any information you send in your email list should be valuable Not once, not twice, but always, always. Continuity in delivering value is the key to repeatedly reading your emails. And bringing down the unsubscribed rate
You can send emails and expect sales to happen only when you understand the importance of value. Because not everybody in your email list is going to be your client. Only one % of the possibilities will hit the “purchase” button after receiving your email. Therefore, try to make a healthy blend of quality content, promotions, and offers. With the right balance, you can differentiate the number of sales in the long run.
However, the prospects who have specifically requested to know about your new products or services should get the materials needed to decide on buying. In such a scenario, the promotional material works in your favor instead of working against it. Finally, what kind of value do you offer to your email customers, it depends on what type of content they are looking for. This means that you should have a solid understanding of their likes and dislikes.
The bottom line is: You cannot compromise and do not compromise while email marketing. Because that’s the only way you win the trust of your email list. And believe what is necessary to change the possibilities in customers.
Send Regular, Consistent Emails
Let’s face it, the last thing you want to be told is a spammer; Especially when you are trying to do legitimate email marketing. However, fear of being accused of spam is irrational if you are sending emails to customers who have voluntarily joined your email list. So, do not hesitate to send regular emails to your list, because doing so almost always leads to higher sales.
What’s more, studies show that most people check their emails daily. So you are doing the right thing by sending regular emails. You are doing it, which is not ready to compete with you, which is visible.
Know the real definition of spamming: It’s sending emails to people with whom you do not share a relationship, and who have not given you permission to email. You do not do spamming while contacting your existing customers. When you are building and nurturing a list of loyal customers who open and read all your emails, you should not have any problems in sending your weekly or daily emails to your list and making more sales.
Keep Your Emails Short
Many email marketing tips that you get online, talk about improving the open rate of your email, but very few people talk about keeping the reader’s attention after opening an email. The point at which we are trying here is that the email message you write needs to be clear and concise so that your customers get the message, and work on it.
Keeping your email simple helps you get better feedback from your campaign. The idea is that you make your customers aware of the proposal given to them. Selling them is not difficult, but rather give them a soft nudge. If they find your offer interesting enough, you will visit them to know more about it. By keeping your email short and at this point, you make it easy for people to take action.
Another thing that you need to keep in mind is that more and more people are now accessing and reading emails on their mobile devices. That’s why your customers are more likely to read the emails you send on mobile than on the desktop. Remember, you are essentially trying to reach those people who do not have much time in hand. This is the reason why they are busy when they come from work or reading their emails during the break.
Here’s how you can keep your emails short without doing the wrong things:
- Avoid beating around the bush and write as much as necessary to express your message.
- If you want to share more information in the email, use the bullet point to break your email.
- Make a prominent call to action per email message rather than adding multiple messages.
So, adopt the brevity approach and try to keep your email as brief as possible. When you can convey the message in a few sentences, do not hit around the bush.
Make the Most of Your Subject Line
Our list of email marketing tips will not be complete without talking about the subject line. See it as the main, initial title of your email. This is why it should not be transparent and shady or artificial. The more directly you are with it, the better. Because your ultimate purpose is not only to open your email once but rather to build a trustworthy relationship so that your customers open your email again and again.
The open rate of your email depends entirely on your subject line. If people do not open your email, then its content does not matter. Therefore, investing in this will help your email marketing campaign a lot.
Here are some things that you need to keep in mind when crafting subject lines:
- Connect with your customers at the emotional level so that they enjoy reading your email. Keep your subject lines inherently to tell them that they are receiving emails from a real human rather than robots.
- Keep each subject line up to the point. Longer subject lines are not only confusing but also difficult to read and understand. According to a study conducted by retention science, the optimal length of a subject line is six to ten words. They found that 21 % of people in this range opened an email with a subject line. Anything too long or small was open.
- If the comedy goes with your branding strategy, then, by all means, add it to your email subject line. Those who have personality, are liked and shared. However, you do not go overboard with it because you can turn it off as unprofessional.
- Prices are high for a high click-through rate when questions and numbers are correct. Use them with other types of subject lines. But make sure you are not confusing anyone.
If you want to move one step further in terms of using your name and want to get out of your email personalization, do the following:
- Talk to your customers and ask them if they do not have to address their first name or their surname. Many businesses do not take this extra step but it can make a real difference at your open rate. If Chiranjit is to be called Jit, then it should be so.
- Keep an eye out for misspelled names, so that your customer or prospect does not have an impact on seeing their name in your email. The same name goes for the initial.
- Do not use more than twice the name of the customer in your email. It is unnecessary and will give you unnatural sound. Avoid going overboard with your personalization for the best results.
One of the most common reasons for email being trashed is that they are not personal. So, make sure that you spend some quality time on the lines of your subject because it will have a direct effect on the sales you generate. You now have half of the best email marketing tips we offer. Keep reading to become an email marketing master.
Split Test Your Email
One of the best email marketing tips we can give you is the A/B division test. This is the sacred tomb of online marketing. This is the only way to remove estimates from your email marketing and tell you what changes you need to make. A / B split testing is nothing but a way to divide your email audience into several segments or groups and find out which version of your email best results in terms of conversions.
By testing different versions of your email, you will eventually be able to complete your entire campaign and get better results.
There are three main advantages of splitting testing of your email marketing campaign:
- Open rate increases when you find the right subject line.
- When you test and change your email copy, click boosts through rates
- Get a better understanding of what customers want.
What elements do you test while optimizing your email marketing campaign? Anything that is divided on the landing page can be tested by your email. For example, you want to test the opening of your email or test a call-to-action to see what kind of feedback each version gives.
However, there are some elements that you should test at all costs, including the subject line, the day of the week, and the time of the day you send your emails. You can also send the sender’s name to see if it makes a difference.
Have a Dedicated Landing Page for Your Campaign
We have talked directly through email on email marketing tips, but it is beyond this. As you know, A/B testing is essential for achieving success with email marketing and getting more sales from your efforts. Guess that the kind of results you are looking for, you will not get the same result.
However, your split testing efforts should not be limited to email. You also need to give equal importance to sending your traffic to your email. Yes, we are talking about the landing page.
Most of the time your customers click through your email on your homepage, product page, or specific landing page. To achieve high conversion and get the best return on your investment, it is always understandable to create a dedicated landing page and direct your email traffic to it. A dedicated landing page is more relevant and targeted, which makes it effective.
Make sure that your landing page has the following important elements:
- A strong title that wants to read the visitor further.
- The subtitle that supports that title and emphasizes the title again.
- Supported image or video that explains the purpose of the landing page within a minute.
- Social proof like customer logo, testimonials, etc.
- Call to action that converts your subscribers into customers.
Keep in mind that the messages you give to your email should match one on the landing page. Or it defeats the very purpose of creating one. The proposal on the landing page should be relevant and specific. Do not dilute it with other offers. Last but not least, it’s always a good idea to have no navigation on your landing page. That way they focus more on your offer, which is looking at you.
Read Also: Complete Guide to Email Marketing
Use A Lot of White Space
Your prospects and customers are busy people Even if they find time to check your email, then it is clear that you are not the only company sending the email. The subscribers who open and read your emails are telling you that you are interested in what you are giving. They are paying attention to you, and you should get maximum benefit by scanning your emails.
The structure of each of your emails should have a lot of white space. In other words, you need to add bullet points to keep your paragraph short, use subheading, wherever applicable, with any mentionable facts. This is how you gain the undivided attention to your possibilities and increase the chances of changing them.
There will be times when you have to send a long version of your article or long sales pitch. In such a scenario, it makes sense to give a brief introduction to the email and then directs them to their website with the “Read more” link.
Compared to paragraph blocks, scannable content is more readable. This improves your reader’s experience indirectly, thereby improving sales in the long run.
Repeat Your Successful Emails
When you create an email marketing campaign and make it successful, then it is likely that success can be replicated with new customers and those who did not make a purchase. This will not only help you increase your sales but will also give you more space to understand your possibilities.
Also, you can use your email marketing program to send your email to the subscribers who did not open them for the first time. Even you can also tweak these emails when sending them to non-buyers. This is a great opportunity for you to change and test various elements of your email such as call-to-action. The point gets the most benefit of your campaign when it has already tasted success.
Email marketing tips about which we have discussed above may seem simple first, but once applied, you will see positive results. Try to take steps step by step to improve your email marketing. It has not happened overnight, but if you take the right steps at the right time, then it will be better.
Remember, your email marketing campaigns will be beneficial only when you take care of the details, which make a big picture.