If used effectively, the Facebook marketing tool can help you target your ideal market audience efficiently. They can help you split and target your ideal audience based on demographics, target locations, and interests.
Is Facebook a Good Marketing Tool in Itself?
Facebook was initially created by some college students to connect with their partners and friends on a broad Internet-based social network. But slowly, Facebook saw a huge increase in its user base and it became the largest social network. A survey conducted by Pew has shown that 82% of the people aged 18-29 use regular social media platforms. Another, 79 % of people falling in the 30-49 age group use it to connect with their loved ones. Internet users 69 and older use 48 % of the total Internet user’s social network.
Facebook Marketing Partner
Keeping these demographics using Facebook as a marketing tool can prove to be a great step in achieving your marketing goals.
Here are some reasons why you should use the Facebook marketing tool:
Facebook has an Addictive:
An average Facebook user scrolls through pages on Facebook for almost 40 minutes every day. Facebook users account for around 20% of the entire internet usage in a day. The more time spent in this addictive network will lead to more online lead generation for your business directly.
Facebook is always growing:
Facebook has shown development at a higher level since its inception and has never shown any signs of recession. According to EMarketer, Facebook has estimated to reach 169.2 billion positive users in 2018.
The Facebook advert is target based:
The ads you put on Facebook for your business are based on the type of viewer you want to target on factors such as age, location, gender, and interests. Facebook ads help create awareness of your business through local advertisements that reach customers directly on their mobile devices.
Measure your reach and results:
Facebook Marketing Tools will help you track results through the specially designed insights tool so that you can track the progress of your Facebook post, advertisement, and organic access. This will help you get detailed data on how customers are responding to your business on Facebook.
How to use Facebook as a marketing tool?
Despite the size of your company, you can take great advantage of the use of Facebook as a marketing tool. Facebook mainly offers you three basic tools, i.e. pages, ads, and groups are free and available for use by anyone. While each of these options has its unique capabilities and features, it can also be linked to achieving maximum marketing heights.
• Facebook page:
Facebook pages can often be compared to those common profiles that you see or make to represent yourself in the online community. The only difference which sets general Facebook profiles apart from Facebook pages is that the former is created by a person to stay for the purpose of networking and later created and managed for business purposes. Facebook users are given the option of ‘Like’ those pages in which they are interested, doing so will automatically bring the related page post forward on their respective news posts. Users are also given the option of ‘Like’ the page, but do not follow it; in doing so, they will no longer be able to see the page post on their news feed.
Unlike normal Facebook profiles, the creator of a page does not need to accept a fan and the page can like any person interested in them. Compared to the general Facebook profile restriction, the page cannot ban the number of likes at any time, which prevents users from accepting a request after a specific limit.
Facebook always stay connected
From the top, we can tell the following different advantages and disadvantages of using Facebook pages as Facebook marketing tools:
Advantage: Setting up and accessing Facebook pages is easy. You do not need to know more about the internal functioning of pages to set up your Facebook page.
Disadvantages: Creating a fan base for a new page can be a huge task and can take most of the time.
• Facebook Ads:
Facebook allows you to advertise your business using Facebook ads. These ads are targeted mostly on various factors such as age, location, interest, educational level, and ideal user browsing on the device. Facebook also provides users to prevent watching ads they do not like or are not interested in. Alternatively, users are given a nice option under ads, if they are interested in pages.
As Facebook marketing tools, Facebook advertisements can be harmful as well as harmful depending on your usage:
Advantage: Facebook ads are targeted based, which means that the ads will bring your business closer to the relevant audience based on your ideal target market.
Disadvantages: Based on the number of your goals, expectations, and audience, you might want to reach out with your ads, Facebook ads can be very expensive.
• Facebook Groups:
Facebook groups are often done with discussion forums. The Facebook group is a great way to directly communicate directly with your potential customers through discussions, comment threads, and elections at a more personal level. You can create a group for anything and everything, starting with the launch of new products and telling more people about your business.
Administrators manage Facebook groups, which are commonly known as administrators and moderators. Facebook also allows you to select the type of group that you want its name, general, purchase, and sale. You can also set the privacy of the group open/public, closed, and secret.
As effective Facebook marketing tools, Facebook groups have both a good and bad side:
Advantage: Groups are free to create and ensure high-level engagement with potential customers and target audience.
Disadvantages: Facebook groups can sometimes be difficult to manage and you can take a lot of time.
Best Facebook Marketing Tools for All Your Business Needs
Facebook is one of the most dynamic places you can promote your business and attract your ideal target audience. The potential turn to income with these free Facebook marketing tools has never been easier. There is a tool for all your Facebook marketing tools. These tools are your one-stop solution to use Facebook as a marketing tool.
Top Facebook Marketing Tools:
One of the most versatile Facebook marketing tools, SHORTSTACK is a comprehensive and free Facebook promotion tool. SHORTSTACK takes the efforts of your campaign and makes it easy for you to target the right audience through the right campaign.
SHORTSTACK lets you add any type of campaign to your page as you can see fit. In addition, the SHORTSTACK also gives you templates you can edit according to your needs. SHORTSTACK lets you create your own campaign from scratch with the intuitive visual editor of the SHORTSTACK.
With the SHORTSTACK you can be assured that your campaign will be live in minutes. While short stack is one of the free Facebook marketing tools, you have to upgrade to the paid plan to access Tool’s premium and advanced features.
• Agora Pulse:
This effective and free Facebook marketing tool helps you schedule all your campaigns and posts with the same clean dashboard. Agora Pulse offers you a detailed campaign option such as coupons, photo contests, fan votes, instant wins, personality quizzes, quizzes, and sweepstakes.
You can add your specific campaign information to the Pages section, you can also promote on your page via a simple post. There is a limit on the number of participants in the free plan. However, you can change this by upgrading to a premium plan.
• EdgeRank Checker:
EdgeRank Checker is owned by one of the top social media research sites, Social Bakers. This tool gives you a complete analysis and overview of your Facebook page with some very nice and detailed charts and graphs supported in your free edition. You can upgrade yourself to a paid version to gain access to additional features like page recommendations and page recommendations from one of the more widely used Facebook marketing tools.
• AgoraPulse Contest:
Coming from the same original app AgoraPulse, AgoraPulse contest lets you organize various types of Facebook contests such as SweepStakes, Photo Contestants, and Quiz and reward the winners through your page.
As a bonus, AgoraPulse Contest allows you to save the names of the winners because later if you want to win the same participant many times, the reference will be taken up later. AgoraPulse Contest is absolutely free to use.
Like the conversion score, the reviewer reviews your Facebook page and makes recommendations based on your page’s current performance. This tool does not require any Facebook authorization. All you need to do is put the URL of your Facebook page into the tool and Likealyzer the reclaimer will return clean data and advice about your page’s performance and health.
• Wolfram Alpha Personal Analytics:
This effective Facebook marketing tool can be a boon for all business pages running on Facebook. This tool can be defined as the best search engine that searches for personal profiles on Facebook and gives important information about your target market.
The information captured by the tool is different:
1. The type of Facebook activity.
2. Mail Delivery (Weekly).
3. Post length.
4. Post Statistics.
5. The most liked post.
6. Word frequency and word cloud.
As the name suggests, PostPlanner lets you search for the most viral content and repost them on your page. PostPlanner insists on improving your page’s engagement through viral content. In addition, PostPlanner also lets you schedule your posts with custom timestamps. While PostPlanner plans start at $ 29 per month, you can access the free version of the PostPlanner app directly from the Facebook page.
PageModo will help you find custom tabs, fascinating contests, design view posts, cover pictures, schedule posts, and engaging content. Their cover building equipment can be compared to the best canvas equipment. You can choose a predefined template or start your own from scratch. With PageModo tools, you can also post the final product directly on your Facebook page with the tool.
DrumUp is a social media marketing application designed using intelligent machine learning and natural language processing algorithms. So, it understands the user’s needs and helps the user to find and relate the latest and fresh content based on the preferences you set. It goes through tons of online resources and suggests content based on the keywords you need. So, basically, it helps you find interesting, useful, and current information in one place with the minimum time required.
• Real Geeks:
This is an all-in-one Facebook marketing solution for Realtors. When you make a large number of Facebook ads, you may need to reproduce the campaigns at different times and zones. This Facebook marketing tool helps you organize and organize the whole process. This allows you to create a custom list of the target audience and various marketing parameters. This tool allows realtors to create ads for a single property or multiple assets, and these campaigns are saved in the system and can be represented to them anytime. This facilitates the whole process.
AdEspresso is the most simple and easy Facebook advertising tool. It provides you with visual and visualization in a visual format so that you can understand what is working for your advertising campaign and what is not working. The customizable dashboard allows you to view detailed analysis so that you can review them deeply.
This tool is free to use completely, as well as their own learning part on their website which will guide you through the entire process.
• Coschedule Headline Analyzer:
This is yet another great free tool that helps you write a better title. If you are writing a post and want a headline that looks well on the Facebook newsfeed. You should use the COSCHEDULE headline ANALYZER tool. You just need to enter text to get started with title analysis.
If you want to increase engagement on your page, then you should think about making some fun competitions using the Wishpond. It’s an online tool that helps businesses create promotions and offers and post them on Facebook. It can be a photo contest, sweepstake, donation competition, and more. It also supports advertising and engagement.
You can track campaign results broadly by receiving a detailed report about age, gender, and places of fans participating in the competition.
Woobox is a Facebook marketing tool that allows users to run contests, sweepstakes, quizzes, coupons, and more on their Facebook pages. You can create an account using your Facebook account and add multiple businesses that you want to add to the dashboard. You can use this free tool as per the Facebook tab and application for each page. And you can also see what other brands are doing under each promotional category.
Whatever you need for your Facebook marketing. You can always find a specific tool that fits the bill and helps you achieve your goals and meet your marketing needs. Chances are you will inbuild the tool in Facebook’s own interface or be covered by another third party.
These Facebook marketing tools are sure to make your marketing efforts easier and easier.