Quality beyond Quantity
Do you know that 317,000 status updates and 54,000 shared links are uploaded to Facebook every 60 seconds? And it’s just updates and links. It’s a bucket-load of content being uploaded every minute. To stand out from the material noise, you should concentrate on quantity on quality.
Quick Facebook Page Promotion Tip
Integrate your Facebook Strategies
Whether you are making a PPC advertisement or Facebook page content. Your purpose should be the same: Providing highly relevant content that your potential customers want to engage with. Ensure that your purpose may vary, PPC ads can increase traffic to your store and post pages used to keep followers informed or informed. But the results for each you want to ensure that you Awesome, interesting content is making.
This is why it is very important to integrate your organic and paid Facebook strategies so that you can provide good content that is evenly in line with your brand’s voice. There is a big chance that your potential buyers will face your brand through organic and paid social posts. And therefore any result of any conflict in your message can result in the mixed message, ultimately reducing your marketing efforts and your ROI.
How to introduce Organic and Paid Facebook Strategy in Sprout Social, there is a great webinar on this.
Pro Tip: When planning the ‘organic’ content of your Facebook page, remember the 80:20 rule. You want to make sure that only 20% of your content is hard-selling, while the remaining 80% is fun, motivational, educational, high-value articles, and any other non-selling content. Just because your text is not over-sold, this does not mean that you are not building your loyal customer base. See the example below – are they telling you, “Buy now”?
Unless you are living under a rock for the last two years, you probably already know how important video content is for Facebook marketing. One of the best video content you can get is with Facebook’s live video. According to the live stream data, 82% of the brand audience prefer live videos in any form of social media post.
If you are capable of shooting videos of good quality, then you are missing out on great reach. As we have said time and time again, you do not need a video to shoot professionally to be effective, even more in the case of Facebook Live. Use live video to reveal a new product or promotion, show tips on your niche or back teasers for upcoming lines.
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Do not Reply Immediately
We cannot have big budgets to come up with increasing AI and BOT Tech, but the instant reply to Facebook is the next best thing. So many customers now opt to communicate directly with the brand through Facebook because of customer support as opposed to the email.
Tell a Story
Yes, also for your paid Facebook campaigns. Telling the story will help you to get more interest and build strong relationships with your target audience, both will help you gain more ad clicks. Before launching a product or site, you can create a teaser ad, get people invested in your launch, or design a story that is important for your brand in long-term video or text posts. One great example of how powerful the method of presenting a story is, Human: Humans of New York.
Share UGC and Testimonial Posts
When it comes to building a sense of community around your brand, the real UGC (user-generated content) and testimonials do nothing beats. Not only is this a great way to incorporate your fans and shopkeepers, but incorporating UGC into your Facebook marketing content helps in enhancing entertainment, confidence, and ultimately increase sales. Need further proof?
According to Adweek, when deciding to buy a product, up to 93% of people go towards user-generated content. Apart from this, there are many studies that show how UGC increases relevant scores and ROIs.
Make Your Image Ads More Busy
As you can see from the previous point, UGC is a good way to get out of the crowd. This is not just because they make for a trustworthy testimonial, but because these images are unique to breaking through thousands of daily advertisements. With all image ads, you want to ensure your content. Try to use several image carousel advertisements to create an image, or to use single images that stand out of pop.
Target Everyone about Your Potential Customer
I told it once, and I would say it a million times more: volume, volume, volume! Divide your audience and then specifically create highly targeted ads targeted in that niche market. This is not the amount of access to which you should focus, but the percentage of reaching it is confused.
Use Your Cover Photo
By regularly updating your cover photo with new product lines, promotion, or seasonal content. This will ensure that when potential fans and buyers come to your page. Your latest (most popular) content is front and center so that they are away from their home directly. With apps like Canva, it is very easy to maintain.
Optimize Your Campaigns in Real-time
Like most PPC campaigns, you want to monitor your campaigns to get the most from your budget and to make sure that you are getting the most clicks for your buck, you want to adjust in real-time. Without creating a new campaign, you can adjust your audience, your budget, your schedule, your placements, your artwork, and even your distribution options.
- Your Facebook targeting is all wrong
- People are not seeing your Facebook ads
- The purpose of the campaign is wrong
- Ad placement mark is closed
- Your landing page and Facebook are not in the advertising line
- Your ads are not attracting attention
- You have not enhanced your Facebook ads correctly
Bonus Tip: How to increase the display of Facebook ads
There you have it, Facebook marketing tricks and tips to get out of this year’s crowd. Think about who your potential shopkeeper is, bring down your segmented markets and then create content for those segments. As we know, privatization is an important e-commerce trend. And starting with your Facebook strategies is a huge step in the right direction.
You can read more about Facebook Marketing:- Best Facebook Marketing Tips for Grow Up Your Businesses