Step # 1: Plan Your Post Before You Write
- The introduction should set the scene for your post and the reader should hook up. You can do this by asking a question, making a bold statement, or by instantly delivering a quick preacher from your life.
- The main body is the real content of your post. This is where you develop a special line of discussion, share a story, or give your suggestions or suggestions on a particular topic.
- Conclusions wrap up your post. It’s easy to remember – but it’s really important. It should be understood briefly and, ideally, offer the reader something to do next.
Step # 2: Draft Your Full Post
- Imagine that you are making a friendly acquaintance while writing. I think thinking about a reader helps me to get the draft of my post as easily as possible.
- Jute some brief notes for your introduction, then launch from the first key point that you want to create. It is often easier to start an introduction once you write the actual post.
- Avoid editing as you write. If you need to fix quick typos or occasionally restart the sentence, it’s fine – but do not start removing the entire paragraph in this step. When you are mid-way through drafts, it is difficult to see what has to go and what to stay.
Step # 3: Prepare your post again
- Keep your paragraphs short. It is difficult to read on screen compared to print, so if you use to write for books or magazines, you may need to cut your paragraph half.
- Keep your sentences up and down (most). Sometimes, more complex sentences are okay – especially if you are writing for academically or well-educated listeners – but mix things with some small, simple sentences too.
- Use a conversational writing style. It means “me” and “you”. They are not suitable for academic writing, so you may have been taught not to use them in school … But when you are blogging, it is okay to write as if you are talking directly to the reader. (Like I’m doing right now!)
Step # 4: Format your post
Once you have been written as a post, the time to go to formatting – how your post looks. you might want to:
Include subtitles and/or bold text. These help to “signpost” important parts of your post for readers – for example, in this post, each has its own subtitle in different steps so that you can easily find where you are within the post.
Add images where appropriate. Many bloggers prefer to start posting with an attractive image to attract readers. Images also help to create “white space” (empty bits of pages around words and images), which makes your post more appealing and inviting.
Add links to other posts (in your blog or other places). One of the major advantages of writing versus online in print is that you can connect with other resources. This can mean that to add explanations about whatever you mention in passing, for example, to help your readers who are new to your subject area.
Step # 5: Edit your post
- Look for typos and misspellings. Your default spell checker will not be able to catch all of these. Some bloggers find it useful to see mistakes, to see their posts bigger, or to preview them live on their blogs.
- Check that your links are working. This is disappointing for readers (and it is embarrassing for you) if a post goes live with a broken link.
- Find areas where your post may be more polished. For example, in this post, I was editing to make sure that each of the “steps” had three bullet points so that they all matched.