Length of the Ideal Blog Post for Businesses. There is no magic formula for the right blog length. But if you want your page to rank well for SEO, you can move forward better. If you read the title of this article and make your nose slightly as an angry stimulus, do not worry. I understand I can also ask how long the proverbial piece of string is, right? There is no single, clear, definite answer to the question that we are trying to answer. To use a well-worn phrase, a blog should be there until it is needed. We do not ask how long the ideal novel is, or ideal poetry.
So if it comes to the length of the ideal blog post, what is the case of size?
A Potted History of Blogging
The perspective of time is always helpful. So, before we start our search for the Holy Grail of the length of the blog, let yourself remind yourself of what blogging is, and where it came from. Back when the internet was young, there was freedom watchword. Based on the principle of its inventor’s egalitarian principles, Sir Weim Burners-Lee, the whole point of the World Wide Web was to allow free access to information and data with open access to everyone. In this kind of climate, it was understood that the internet should also provide a forum for people to publish themselves. Blogging started as a form of online diary writing, initial bloggers had literally recorded online that ‘blog’ is actually short for ‘weblog’, which means ‘weblog’. With a few clicks of the mouse, people can become suddenly published writers, their work is available to millions. No publishing house, no agent, no editor, no endless rejection letter. Blogging gave the right to write what was written to the general public and allowed others to read it. Soon people were writing anything and they were all suitable for writing.
You might imagine that with this approach of blogging, some people ask questions about the right blog length. You wrote as much or as much as you wanted or wanted. Whatever was ripe was that you had the stage in the first place.
So, What Changed?
In one word – business changed.
It did not take long for world corporations and enterprises to capture the popularity of blogging. Business blogging began as a large-scale PR practice and a way to present world-friendly friends for businesses. Then, as the dot.com boom was caught behind social media, bloggers realized they could make money. With a large enough audience, a lot of shares were helped on social media, blog advertising could attract enough traffic to generate revenue. This list of the world’s 50 richest bloggers shows how successful this strategy has been. Google decided to start ranking the websites in search based on how it is ‘fresh’ in content. It made a seismic change. Suddenly, businesses had to start churning out fresh blogs weekly, even daily, or even daily. Running a blog soon became the cornerstone strategy of every school of marketing going to mankind.
So blogging is no longer about those who express themselves. In the corporate world of money and brand visibility, display cases Whether it’s portraying a great enough audience to make luck with advertising, or to ensure that a company hits the iconic top spot in Google search, the blog will have to earn its pay and hear it among millions of others. This is the place where there are questions about the length of the ideal blog post.
Content is King, and SEO is Crown Prince
Will the blog length significantly affects what people click on your page, read, and then click elsewhere on your site? Maybe not,
But it will affect how easily people can find you in search. Now it is widely accepted that the amount of content on the page is one of the determining factors used by Google and other search engine algorithms to rank search results. The content is everything. And although video, music, photos, games and interactive content are great, the text is still responsible for the huge majority you use. This means when it comes to SEO and as well as catching the attention of the audience, the written word is the best tool in your disposal.
The written word is a powerful thing. It has the ability to entertain, motivate, move, enrapture. Some patterns of words, some structures, some layouts also perform better in catching and catching people’s attention. And yes, the word count is also a factor.
Do not believe me? There are stats to back it up.
Search loves longer Content
Researchers calculated the number of words on those pages that make the top 10 SERP spots for dozens of different Google searches and then take the average.
The results are very clear:
- Down the search position, the average number of words decreases consistently
- In the direct possibility conditions, pages with more written content are more likely to reach the top two positions in search rankings.
The average amount of content per page is more than one and two 2,450 words in ranking positions. In position 10, this average is more than 2,000 words only.
There are some solid SEO reasons which show why search algorithms prefer more text. Then, here are the main reasons:
- Indexing is quantitative. In other words, at a fundamental level, search engines gather and analyze various types of content. The more ‘stuff’ there, the more goes into the index. Think about it like spreading your wager – the more you have in the index, the more likely it is to win.
- The longer the piece you write, the more chance you have that give you more time to kill all the different keyword search terms and phrases for your subject. It’s a matter of good quality writing as much as SEO. During journalism training, for example, you are never taught to avoid repeating words and phrases within a paragraph. So you become accustomed to always think about ways of saying the same thing. This is perfect for SEO. For any given key phrase, there must be at least one dozen options. In a small piece, you can get the opportunity to use only three or four. In a long article, you can end up using them all, just to avoid repeating the first. There, in a completely natural way, you have drawn your keywords.
- It is a misconception that, from an SEO perspective, the most important content on a page is how the specific keywords are used, the H1 header tag, maybe bold or italicized terms Search algorithms have become much more sophisticated than that. They now use natural language analysis approaches such as latent semantic indexing (LSI), to give a very simple definition, to assess how well the content on a page describes in the title and meta description on a page or Expands. It basically boils down to quality control; Google bots are looking for content that is completely relevant and informative. In many cases, long scores seem to perform better on these scores.
Is 2,500 the Magic Numbers?
All the above data and analysis makes reading readable about the relationship between the web page and the amount of written content on SEO.
But there is some warning in it:
- SERPIQ study is for all types of web pages that appear in the rankings, not just blogs. In addition, its measurements are average. This means that it can quickly get distracting – say, actually with thousands of words, with a handful of massive pages.
- Below the page rank 10, the average was still about 2,000 words, which suggests that perhaps in the situation there was a larger range than the smallest largest word count.
- Given that all this is average, it is difficult to say that 2,500 words are the length of the ideal blog post. It just happens in the middle. Rather than being so precise about the word count, you can actually conclude that performs better than usual.
This is all probability. Yes, data shows that a longer post may be more likely that your page will rank well in search – but this does not guarantee it. SEO is much more complex than that. Without looking at the search, writing epic-length blog posts would be entirely possible.
The Small Blog Theory
Some of you are reading it with a disturbing look on your face for the last few paragraphs. Nothing can shake your head in disbelief. Wait a minute; The advice I have been given is that small content works better on screen.
This is true. It is very common to hear that the ideal length of any blog or any other type of web article is 400-600 words. In fact, it is so common to think that the 500 words blog has become almost default. But you are seeing statistics. On average, the 500 words blog is less likely to rank highly in Google than 2,000 words or more. So where does this cult of 500 words blog come from? Are there more reasons to suppress than SEO, which make the small blog the best?
Reading vs. Scanning
Many people agree that blogs should have at least 300 words so that the expansion in the appropriate amount is possible. Therefore, the tendency of small blogs may be based on the notion of more than that minimum but without overspending any one post.
Other valid arguments in favour of small blog posts include:
- Readers’ priorities (more on that below)
- How do people read from the screen physically than paper?
- Research claims that people do not have time to read long blog posts
- Tests that suggest human eye, instead of reading the line closely from the line, prefer to scan for information from a burned screen
- Business plays a role in the PR industry in the world of blogging; Experienced PR professionals are used more to write press releases.
Before working in PR, I trained and worked as a coach. So I know that the standard length of a page is 500 words of the English word. I also know that, as a PR professional, you write most of your press releases in 500 words because it increases the likelihood of using it. Any hard-pressed editor is always prepared for a measuring article designed to wipe it directly on the page without editing. These rules of page space do not explicitly apply to blogs, but perhaps old habits die. Trends for 500-word posts can come from journalists and the PR industry. But you do not have to stick to old ways.
The final possible explanation for moving towards Small Content Centers around budget and resources. For many people, writing 2,000 words is difficult. Research and draft is the issue of time, and after that, it takes skill to make such a long post readable and attractive.
(If you do not shorten your blog efficiently, you can also participate in budget problems.)