In this blog post, I will be sharing some easy and testing tips to increase your blog traffic like an expert marketer. If you are searching for this topic then you must read this article. Here you will find very useful Keynotes about How to Increase Your Blog Traffic for the success of your business.
Starting a blog has become easier these days with platforms like WordPress. However, once it is up and running, the next big challenge you have to bring more and more traffic to your blog/website.
Don’t worry, you don’t have to be a marketing guru to promote your blog. You can easily increase your blog traffic to get more visitors using some proven best practices.
Unlike other articles on increase your blog traffic, I am only going to share the tips I am personally used to increase my website traffic to page views each month.
I have done my best to make it the most comprehensive website traffic guide so an overall blog traffic strategy can be for your business.
Are you ready? let’s get started.
How to Increase Your Blog Traffic – Easy Proven Tips
1. Do Keyword Research to Plan Your Content Strategy
Keyword research is one that is used by content creators and SEO experts. It helps to find the specific words and sentences that users type into Google and other search engines so that they can find the content they are searching for.
Generally, beginners rely on their best guesses when creating content. As you can imagine, this strategy is a hit or miss.
If you use a “best-guess” strategy, many of your articles probably won’t do well in search engines.
Only because no one is looking for the keywords you use, or there is too much competition for those keywords.
By doing proper keyword research, you will easily get the following benefits:
- Find the actual search terms people are searching for
- Find unique content ideas for popular search terms
- Learn from your competitors and beat them with better content
- Create a series of column articles to drive steady traffic to your blog.
Now the question is, how do you actually do keyword research for your blog/website? Fortunately, it is not as difficult as you would think.
There are many free and paid tools that can help you do proper keyword research.
You must enter a keyword, a competitor’s blog/website URL, or your own URL to find more keyword ideas.
2. Create Comprehensive and Useful Content
The most important thing is that users and search engines have good quality content.
For a blog, a quality piece of content is usually a comprehensive article on a specific topic that includes all the details. This makes it extremely helpful for users.
These comprehensive articles are known as “column articles”. Other experts may refer to them as leading material or cornerstone articles.
Basically, these are your most important articles. You need to choose the most promising keywords and then provide as much information as possible in a long-form article.
You should create as many column articles as possible to cover all the important keywords in your industry.
Following are some tips when creating column content, which you should keep in mind:
- Column content can be any type of text. For example, how-to guides, tutorials, comparison articles, opinion pieces, a list, and so on.
- The difference between column content and other articles is that your column articles are more comprehensive and provide deeper information on the topic.
Your column articles are not time-dependent. They are evergreen and always useful. Although I highly recommend keeping them updated with new information to stay on top of search results.
3. Make Your Content Readable
As I have previously mentioned, search engines and users prefer long and comprehensive articles that provide all the information they need.
The problem now is that humans have very little attention.
A little difficulty in reading or understanding will stop your users, and they will leave without seeing all the useful information you present.
To solve this problem before it happens, you need to make all your content easy to read.
A good place to start would be to present your article in bite-sized sentences using a friendly tone and lots of visuals.
Following are some basic suggestions to make your content more readable and user friendly:
- Use short sentences and paragraphs. This leaves a lot of white space around the text making it easier to see and read.
- Try to improve typography by using more readable fonts, larger font size and line spacing.
- Check the readability of your content. Yoast SEO comes with a built-in tool, for which you can also find tons of other online readability checks.
- Use a grammar checker. I highly recommend using Grammarly, it not only checks grammar but actually helps you write better.
- Use images, screenshots, videos, infographics and other visual elements. These media elements make your article highly engaging and easy to read.
When you make your content readable for your readers Increase Your Blog Traffic as soon as.
4. Analyze Your Headlines Before “Publish”
Use a title/headline analyzer like CoSchedule. Once you write the post, copy and paste your draft headline.
It is very quick and effective. Once you get into a title, the tool assigns it a “headline score”. It also gives your title a grade based on overall structure, grammar and readability.
The report changes your title to “common words”, “unusual words”, “emotional words” and “power words”.
It tells you its title “type” (this post is “list type”) and performs length analysis. Finally, you get some good tips to improve your headline, all for free and in a few minutes.
A catchy blog post title stands out and clicks more. Whereas a plain and boring title is ignored, and users are likely to scroll through it.
This makes headlines very important.
You need to learn to write better titles for your blog posts that attract user attention and get more clicks.
Fortunately, blogging experts have been researching headlines for a very long time, and you can benefit from their findings.
These are the basic building blocks of an effective title:
1) A good headline triggers an emotional response (pleasure, surprise, shock, curiosity, fear, excitement, greed, and so on).
2) It provides a reward and value to the users
3) This goal promotes content by including keywords
Copywriters use power words to trigger emotional responses. They tell users why the article is valuable or what they will get by clicking on the title.
Finally, a good headline includes a call to action for users that is often subtle and sometimes implicit.
You can also use the following free headline analyzer tool to help you create better headlines:
5. Create Audience Profiles to Understand Your Users
Before you start creating content for your blog, it is important to spend a little time understanding your target audience and what they are looking for.
You can quickly create an audience framework by answering the following questions:
I) Who is your target audience?
II) What problems are they facing that you can help solve?
III) What kind of content are they want to look on your blog/website?
IV) How would they ideally try to find answers to their questions?
Answering these questions will help you get a clear picture of your target audience.
You can also expand this by adding more personal questions on it:
a) How old are they?
b) What are their occupations?
c) What is their level of education?
d) What is their level of expertise about your blog?
These audience profiles are also known as buyers in the eCommerce industry.
6. Create an Editorial Calendar
Once you do keyword research, you likely come up with tons of blog post ideas.
Sometimes, a large list of keywords can lead beginners to a point where they simply give up.
To make sure it does not belong to you, we recommend creating an editorial calendar. Remember, no big blog was created in a day.
It takes time and consistent effort to create a successful blog.
Creating an editorial calendar will help you plan and stick.
These tools come with a powerful set of features that will help you stay on top of your game.
The goal is to organize a bird’s-eye view of your strategy and be more productive.
Here are some more tips on managing your editorial workflow more proficiently.
i) Do not be too hard on yourself. Start with a minimum of two articles a week and gradually increase your pace when you can.
ii) Be consistent with your publication schedule. Make sure that you follow your calendar and publish planned content regularly.
iii) Add notes, keyword ideas and outlines to your calendar. This will help you to produce better quality content when you sit down to write.
iv) Use colours, tags, categories and other features in your calendar app to make it more visual and organized.
7. Learn and Apply SEO Basics to Your Website
SEO is a set of best practices that help you make your website more search engine friendly. You do not need to become an SEO Guru to improve your website.
Contrary to popular belief, anyone can do SEO for their own blog/websites without hiring an SEO expert. There are lots of SEO tools and plugins, free advice and step-by-step tutorials available that you can use.
I highly recommend using the Yoast SEO plugin for all WordPress websites. It is the most comprehensive and website optimization tool. The free version includes all the SEO features you will need on your website.
It includes step by step instructions and is exactly the same SEO setup that I use on my website.
8. Utilize User-Generated Content
User-generated content is essentially any content generated on your website as a result of user activity. It includes comments, testimonials, guest posts, user reviews and more.
User-generated content helps you bring more traffic to your website because it provides many opportunities for your users to participate and join.
When they spend more time on it, users are more likely to return, share, and even make purchases from your website.
There are many different types of user-created content that you can add. You need to choose what works best for your blog and start from there.
9. Internal Linking of Routine Tasks
Now that you have started creating good content, it is important to link your articles to your existing blog posts. This is called internal linking, and it plays a very big role in SEO.
Here’s why internal linking is so important:
a) Internal links help Google understand the context and relationship between various articles on your website. It then uses this information as ranking signals.
b) Internal links, when placed strategically and in context, can help you increase page views and reduce bounce rates.
c) It is difficult to ask third-party websites to link to your article. Creating links on your blog/website is easy.
I recommend making it a habit to link your new articles to your old ones.
Because internal links play such an important role in SEO on your website.
10. Add Images, Charts, Infographics to Create Visually Attractive Content
I mentioned that adding images and charts to your articles is more readable.
Since visual elements are so important, we believe they are worthy of getting their place in this list.
As humans, our brain prefers visual elements. We love colour and objects because aesthetics trigger emotional reactions in our brain. It makes us busier and immersed in our surroundings.
People like to look at infographics because they make the information attractive and easy to consume.
The images in your blog post capture the user’s attention and help them to focus not only on the visual element, but also the text around it.
If you are just starting out, it is important to know that you cannot use any of the images you have seen on the Internet. Images are protected by copyright and can have serious consequences for stealing the copyrighted material.
Ideally, you want to use your own images, graphics, and photographs on your website, but not all bloggers are graphic designers or photographers.
Luckily, there are plenty of great resources for finding royalty-free images, and there are even tools you can use to easily create your own graphics.
Luckily, there are plenty of great resources for finding royalty-free images.
11. Optimize Website Speed to Make Your Page Load Faster
In this era of instant gratification, no one wants to wait for a website to load. If your website is slow, users will leave your website before loading.
Search engines like Google also consider website speed and page load time together of the important ranking factors.
To ensure that your website loads fast, you need to optimize your WordPress performance. This means that you need to use caching, avoid unnecessary bloat, and optimize your images.
12. Start Generating More Backlinks
A backlink is an incoming link to your content of the website from an external website. Backlinks are one of the most influential signs in Google’s ranking.
It is very difficult to get backlinks from reputable websites and blogs. Not only for beginners, but even experienced bloggers also struggle with this.
Here are some tips to get quality backlinks to your website:
1) Access influential and reputable blogs in your industry, and then tell them about specific content on your website that they want to link to.
2) Write guest posts on other blogs and websites.
3) Give interviewers and bloggers interviews on your blog. They likely want to let their users come in to check their interviews, and you’ll get a backlink.
4) The easiest way to get backlinks is to add a link to your website on all your social media profiles.
13. Add Videos to Your Articles
Video is the most successful form of content on the Internet. Users spend more time on blog posts with videos than just text and pictures.
Adding videos to your articles is super easy in WordPress. However, you should never upload a video to WordPress as it is not optimized for streaming videos.
A video hosted on your WordPress hosting server will take a lot of resources, and the user experience will be terrible.
The best way to add videos to your WordPress site is to upload them to YouTube and then embed them in your blog post.
This gives you even more exposure as YouTube itself is the second-largest search engine in the world and a popular social media platform.
There are some ways to simply create video content for your website. Here are some things you can start with:
i) You can create tutorial slideshows with voice-over instructions
ii) You can make screwdrivers
iii) Record interviews with other bloggers and influencer in your industry
iv) Become a vlogger by adding your own videos shot in selfie mode
For video editing, iMovie is fully capable of basic video editing if you are using a Mac. Windows users can use free video editing software such as LightWorks or Shotcut for basic editing.
14. Keep Your Website Design Clean and Clutter-Free
There are many great WordPress themes available on the market. The problem is that many beginners want to use a theme with all the bells and whistles. These themes are not always the right design for your website.
Poor website design prevents your users from spending more time on your blog which reduces your page views.
While a good design helps them to find more content, explore different sections and spend more time.
A simple, clean and functional theme makes a good first impression and provides the best user experience.
15. Track Your Website Keyword Ranking
After you create and promote the content, you need to track how well each piece of content is performing. Also, which keyword is the ranking for.
You can do this with a tool called Google Search Console. This is a free tool provided by Google to help you see how your website is doing in Google search.
Next, you will want to monitor your competitor websites. Google Search Console will not tell you why and why you are ranking higher than you.
16. Start Your Email List Right Away
Most beginners spend too much time getting new users to their website. However, more than 72% of users who leave your website will never return.
The trick to increasing your blog traffic is not just to get new visitors, but you need to get back to existing visitors.
How do you ensure that users return to your website?
You ask them to subscribe to your blog.
Users can subscribe to your website’s social media profile. However, most social networks limit your reach, and your users can only see a number of your content.
This is why you need to start building your email list. The best thing about your email list is that you own it. No one can limit your access, and you get direct access to your user’s inbox.
Email marketing is the most cost-effective and highly effective marketing tool at your disposal.
You are losing potential customers each day without an email list. Once you have an email list, you can send a regular email newsletter to bring more visitors to your blog.
17. Search and Engage with Influencers on Social Media
Influencers can help you promote your blog and increase your website traffic significantly.
However, the problem is that most of the affected already receive tons of messages. Since you are a new blogger, they assume that you have nothing to give them in return.
So how do you get the attention of an affected person? More importantly, how do you get them to promote your blog?
First of all, you need to start a conversation with them on social media.
Next, share your content with your comment, reply to their thread, leave a comment on their blog post.
Make sure that each of your conversations adds value to their discussion.
Influencers like it when users appreciate their efforts. They will notice you and remember you. Once you establish a relationship, you can contact them to advise them.
It sounds like a lot of work, but it helps you build life-long friendships that are mutually beneficial.
18. Explore Other Social Networks
There are a lot of social media websites out there, but most of us spend all our time on some of the top platforms such as Facebook and Twitter.
Obviously, you want to focus on them to drive more traffic to your blog.
However, depending on the topics of your blog, you may get more success on other social platforms that are less crowded.
For example, if your blog is about building a business, you may find more engaged users on LinkedIn.
If you run a lifestyle or fashion blog, then Instagram can be the platform you should focus on.
You can always spend time on Quora to answer the questions that build backlinks and help increase blog traffic.
I suggest you try to spend more time on social networks than the big two. You can have a more passionate audience and a bigger chase there.
Read here:- Top 15 Tips for Using Instagram for Business
19. Automatically Share Your Blog Posts
When I think you should create an email list, I don’t mean that you should stop building social media.
On the contrary, in fact, I want you to continue building social media on all important social platforms, and even find new niche platforms that you can see.
The problem with social media websites is that you have to post content regularly to keep your profile active and increase your blog traffic.
If you do this manually, you will soon spend a lot of time sharing content.
This is where IFTTT comes in. It is a free online service that enables you to automatically share your WordPress blog posts on social media websites.
20. Participate in Online Communities
Online communities are a great source of traffic mainly because they already have users who are interested in the topics you are discussing on your blog.
You can find small communities on Reddit, LinkedIn groups, Facebook groups, YouTube communities and more.
Pro’s tip: Don’t just start posting links to your articles. This is called spamming and moderators will block you immediately.
You should spend some time building reputation, answering questions, engaging in discussions, and only then sharing your website if it is appropriate.
21. Share Your Old Articles Regularly on Social Media
If you like most blogs, you probably only publish one article a day, that means the rest of the day, there is no update on social media for you.
On platforms like Twitter, your tweet will disappear soon, and your users might not even see it.
Wouldn’t it be great if you could share your old content at regular intervals throughout the day?
This will help you increase your blog traffic from social media by increasing your visibility and keeping your profile more actively.
Fortunately, you can automate this with tools like Buffer and Revive Old Post.
With Buffer, you have to bulk-upload your updates manually. On the other hand, reviving old posts will allow you to automatically share your old articles.
22. Create Your Own Online Group
Another way to build a sentimental around your blog is by starting your own online group. You can use free platforms like Facebook or LinkedIn and invite your users to join it.
As your community grows, so will your influence. Active participants in your group will help you promote your blog on your own social media profile and increase your blog traffic.
After some time, this small community can become a major source of traffic for your blog.
23. Use Social Proof to Get More Traffic
Human is a social animal. I like to learn about other people’s experiences as social evidence and use it to make my own decisions.
You have to use this social proof to promote your blog on your blog, on your social media profile, in your tweets, and in emails.
Now you may be wondering what if I am just starting out? How can I get social proof on my blog?
There are many ways to leverage social proof even on a new blog.
I) Add a feedback form and ask users to leave feedback that you can share on your blog.
II) Contact users directly and collect testimonials
III) Ask users to rate their articles
IV) Ask users to write reviews
V) Numbers are brain candy. Share your social media counts, email list subscriber counts and other numbers as social proof.
If your numbers are not as big as other successful blogs, they are still not worried, they are still powerful social proof.
24. Participate in Q&A Websites
You may have noticed that sometimes outdated answers to websites such as Stack Exchange, Quora, or TripAdvisor will still outrank more established blogs in search results.
Question and answer websites are one of the largest online communities on the Internet.
The advantage of answering questions on these platforms is that your answer will live for a very long time, which means that it can become a regular source of the traffic to your blog.
Once again, we would not recommend you to go there to post your link. Instead, you should write a really detailed answer with a link to your blog post if they fit the context.
25. Monitor Social Media
People are asking questions all the time on social media websites like Twitter. Set an alert for monitoring keywords on social media and then jump into the conversation to answer their questions with a link to a related article on your website.
You can also monitor social media websites for your brand name, link, conversation and more.
There are many tools that you can use for this. Here are some of the best social media monitoring tools that can make it all easier for you.
26. Track Your Website Traffic and User Engagement
Now that you start getting some traffic, you need to know where your users are coming from, and what they do when they are on your website. Without this data, you can’t evaluate your strategy or plan your next moves.
This is where Google Analytics comes in.
It tracks visitors to your website and helps you see traffic reports, engagement and other user activity on your website.
The biggest benefit of using Google Analytics is that you can see what your users are doing when they visit your website.
Knowing this data helps you double work and stop doing so.
27. Build Your Professional Brand on Quora
It is a great place to answer questions and build legitimately. You get instant exposure to 1.5 million monthly visitors and add links to your blog posts and articles as resources to your answers.
If you know everything about your topic, it will not take you more than 15 minutes to answer a question. You want to follow all related topics, just in case.
You can also engage in relevant conversations and better educate your prospects about your service/product (no spamming, of course).
28. Answer Your Blog Comments Thoughtfully
According to Neil Patel, responding to comments increase your blog traffic. The more you answer; A large number of words accumulate on the page.
This is ideal from an SEO-perspective. Not only this, but repeat traffic also gets built over time as they are ready for new posts and even become subscribers to stay updated.
You can control your traffic by adding a link in the comment URL box and directing them where you want. Neil increased visits to his “About” page for 5,237 months, using only this feature in the comment box.
29. Start a forum on your website
An active platform will not only serve as a useful community for your readers but will also attract new traffic with the help of natural long-tail keywords.
To do a fast search of active and popular forums in your niche, just explore for your keyword + forum. Then, all you’ve got to try and do is create a free account on the most effective forum (s) and use your brand as a nickname and Increase Your Blog Traffic.
You can start studying these forums as well as contributing before you launch your own.
The Bottom Lines
I want to challenge you to try these techniques. Of course, not all of them will work for you so choose a handful and run with it. I think you easily learn about ‘How to Increase Blog Traffic’.
Getting new traffic seems like a lot of work, but it is worth every minute. And with the above suggestions, you can boost traffic in 30 minutes or less. You may not feel that it happens immediately but be consistent. You will see the result.
Ultimately, the more you do these techniques, the more confidence you will build. Writing epic posts is not any longer enough – you wish the correct audience to read them too.