Keyword Research for SEO: How to Do This Successfully: With every new Google algorithm update, search engine search rankings are reducing the importance of keywords.
In fact, you will not necessarily find keywords in the title tags of the top five search engine results. Marketers no longer insist on using exact keyword phrases in the content of their web pages.
Considering all this, should you abandon the process of keyword research to improve your website’s search ranking and should focus on other factors?
Surprisingly, the answer is no.
Keyword research for SEO is not necessary anymore, but it is still one of the SEO activities which can offer huge returns with less effort. Keyword research is really important to your website’s search marketing success.
Keyword research, efficient identification of relevant search terms, is still important. But its way of working has evolved. Let’s take a closer look at the process for keyword research for SEO. You can change this keyword research process to meet your search marketing goals.
What is Keyword Research?
Keyword research is the process of identifying and analyzing the words and phrases that people search for when they are looking for information or product/service.
It’s not about finding relevant search terms or phrases. It is also about finding different ways that people use to research any thought or subject.
Keyword research for SEO gives a quantitative analysis to market researchers, how popular are some particular keywords. It also helps you to determine how difficult it is to compete for these conditions in organic search results.
It gives a direction to your search engine optimization efforts, which are looking for potential customers.
Simply put, keyword research is equivalent to market research.
Why Keyword Research Is Important?
It is an undeniable fact that SEO has evolved over the last decade. And the importance of keywords for website rankings has decreased slightly.
Today, using keyword phrases that match exactly the user’s search, they no longer require SEO. What is the purpose of the user behind the search, and whether your content can provide a solution?
However, this does not remove the importance of keyword research for SEO. Here’s why:
Keyword research gives valuable information about the topics that are about people in your niche care.
You can identify topics that are popular among your target audience and then create content about them. Once you have a list of topics, you can create and optimize content with relevant keywords that have high search volume.
Using keyword research to create targeted content for SEO, you can drive relevant traffic to your website. More likely to convert relevant audiences into loyal customers.
Once you understand the most relevant keyword for your business, their popularity and user intentions, you can create content that responds to your audience’s questions.
How Often Should You Do Keyword Research?
Keyword research is not a onetime task. Keywords are the primary building blocks of the content of your website. And they require assessment and maintenance periodically.
The way the search engine works continuously changes. New keywords emerge as your audience’s needs and preferences. This is the reason why you should do keyword research for SEO regularly.
It involves many times when you are starting a new website, starting an old website, launching a new product, or just writing a new blog post.
You need to regularly assess the conditions that people use to search if you want to continue to create such material that your audience will like and share, not only should you search for top search phrases, but also New search patterns should also be identified.
How to do Successfully Keyword Research for SEO
Now, let’s take a look at the steps you need to follow in order to do keyword research for SEO.
1. Make a List of Relevant Topics for the Goal
To begin the keyword research process, think about what customers want to know about your business or niche. Limit your list to 5-10 general topics that you want to rank well.
Once you have 5-10 topics that are important for your business, it is very easy to come up with specific keywords relevant to those topics.
In fact, if your business maintains an active blog, then you are probably already making content on these topics. You can also talk about these topics, whenever you explain your product to a potential customer.
For example, suppose you have an agency that helps companies to plan their digital marketing strategies, your subject may look like a bucket:
- Digital Marketing Company
- Digital Marketing Strategies
- Digital Marketing Services
- Digital Marketing
- Social Media Marketing
- Email Marketing
- Paid Marketing
Once you have a list of potential subjects, you should check the search volume for which to invest in the subjects.
2. Find Seed Keywords for These Topics
Now that you have identified the most relevant topics, it’s time to search the seeds keywords that come in those topics.
Seed keywords are basically basic keywords and phrases that are most relevant to your business. Your list of seed keywords will provide the basis for your overall keyword research.
Once you have a list of topics that you want to target, it is very easy to come up with relevant seed keywords. All you need to do is churn how you will search for those topics and your products/services online.
For example, if you’re looking for “digital marketing services”, then here’s a list of potential search terms that you can use:
- Digital Marketing Services Company
- Best Digital Marketing Services
- Affordable Digital Marketing Services
- Digital Marketing Service Providers
In this step, you are not creating the last list of your keywords. Instead, you are creating a list of potential phrases that your target customers can use to find your business and your products or services.
You need to shorten this list to find something solid. Then you can use the Data-Driven Tool to find search volume and competition for each keyword. This will help you to analyze which keywords should first be targeted to rank well in SERPs.
One great way to find keywords is the opposite way. Rather than researching keywords that can help you get traffic to your website, you should study your traffic sources. This will help you get a list of keywords that your website is already ranking in.
There are many web analytics tools like Google Analytics that can help you. Use their data to identify keywords that bring more traffic to your website.
3. Related Search Terms Can Be Tentative Keywords Too
This is something that you do every day, but perhaps it has not been paid much attention. You will see “Searches related to keywords” at the bottom of the Google search results page.
Whenever you enter search terms on Google, the search engine lists other search phrases related to your search term. These related search phrases can give you ideas for other keywords.
If you are struggling to find a more unique keyword, then this is a great way to fill your list.
Need more keyword ideas? Repeat this practice for related search terms until you get a comprehensive list of related keywords.
4. Your Final List Should Contain a Mixture of Long-Tail and Common Keywords
The keywords are phrases that are smaller and more common in nature. They usually have one or two words in length and usually, have high search volume. Competition on these conditions is often very high.
On the other hand, long-tail keywords have at least three words or more. A long-tail keyword is likely to be more relevant for your business and less competition.
When keyword research is conducted for SEO, it is important to have short-term keywords along with long-tail keywords. Long-tailed keywords are likely to drive relevant traffic to your website, and they often have high conversion rates. On the other hand, short headwords can drive more traffic volumes.
For example, ranking your business for “digital marketing” would be more difficult than ranking “digital marketing services in Chicago”.
However, rankings for “Digital Marketing Services in Chicago” will help you run more specific and valuable traffic.
Those who search for digital marketing, they can search for anything from digital marketing courses to digital marketing tools. However, the person looking for digital marketing services in Chicago is actually looking for a company like yours.
Although the traffic from the first word may be completely unrelated to your business, it’s likely that more people are searching for it than the other. So, it still improves your visibility in more search results.
You should make sure that your keyword research for SEO gives you a balanced mix of headwords and long-tailed keywords. Long-tailed keywords can help you win some quick wins, but the terms of the head can help your website appear more often in Google‘s search results.
5. Look for The Keywords Your Competitors are Targeting
There is always a good exercise to check what your competitors are doing. Competitive analysis can help you analyze their strengths and weaknesses. This will bring you a better position to beat your competitors in Google’s search results.
For this, you should first create a list of your top five competitors and research keywords that they are targeting. You can go incognito and enter the top keywords in your domain. This will help you find out where your competitors are ranking for those keywords.
Another way to find keywords is to use SEO tools for your competitors’ ranking. You can use tools like SEMrush and SpyFu to identify the keywords that target or rank your competitors.
The image below shows a list of the most valuable keywords of NeilPatel.com along with their ranking difficulties and search versions.
It’s easy for you to rank for those keywords, for which the ranking of your competitors is not very high.
In fact, you can also evaluate the type of content they are used to rank in particular keywords. Creating a similar type of content better with higher value addition can help you rank higher in SERPs.
And if there are some keywords that your competitors are not aiming yet but have the potential, then you can use them as an opportunity to increase your market share.
While it may be difficult to rank short head keywords due to high competition, you can rank for unusual keywords with little effort. The best keyword research tip for SEO is to keep a mix of both types of keywords in your target list.
Just because your competitors are not targeting any keywords, this does not mean that you should not do this.
6. Refine Your list of keywords
Now that you have a mix of relevant keywords for SEO, it’s time to reduce your list with the help of some quantitative data.
You should filter your keyword list based on your search volume, competition and keyword difficulty score.
For this, many tons of research tools are available online like Google Keyword Planner and SEMrush. These tools can help you get authentic, real-time data for search versions and traffic estimates of your potential keywords.
You should use this data to eliminate low search volume or extremely high competition keywords. However, if there are keywords that show a consistent increase in popularity in Google Trends, try using them, even if their current search volume is low.
The keywords trending upwards in Google Trends can help you last a long time and are definitely worth your focus.
Read This also – Keyword Research Techniques for Micro Niche Blog Blogger
Now you have learned how to successfully keyword research for SEO. You can use this method to create a list of keywords that can help your business grow and achieve both your short-term and long-term profits.
Remember, these can be the best keywords of today, but with the changing trend, you have to re-evaluate them every month. Regular keyword research and assessment is important to ensure that you stay ahead of your competition.
Also, as the age of your website increases and you establish certain authorizations in SERPs, you can systematically increase the number of keywords that you are targeting.
I’m sure this guide will help you to create a large list of keywords about keyword research for SEO.
What is your preferred way of researching keywords? Please feel free to share with us in the comment below.