In this article, I am sharing some knowledge about the difference between on-page SEO and off-page SEO. If you also want to know about the difference between on-page SEO and off-page SEO, then you must read this article.
Your search engine optimization strategy will be divided into two different categories: on-page SEO and off-page SEO. Both are critical to the success of an SEO campaign, but they are entirely on different sides of the fence.
On-page SEO focuses on optimizing the parts of your website that are under your control, while off-page SEO focuses on increasing the authority of your domain through content creation and earning backlinks from other websites.
To understand the difference between the two, you have to understand at a basic level how the search engine algorithm works. Break it
There are two main buckets that search engines look for when evaluating your site compared to other sites on the web.
- On-page SEO looks at what about your site (or your page)
- Off-page SEO looks at how authoritative and popular your site is.
Simply put, what you rank for is largely determined by on-page factors, while how high you rank in search results is largely determined by off-page factors.
What is On-Page SEO?
On-page SEO (also known as “on-site” SEO) is the act of optimizing different parts of your website that affect your search engine ranking. This is the stuff you have control over and can change on your own website. Before trying website optimization, take a look at following onsite SEO checklist.
On-Page SEO Checklist:
Put your target keywords in the title tag of each page on your site. There are several best practices that go into writing an effective title tag.
- Limit your title tag to 55-60 characters (including spaces)
- Press the keyword near the beginning of the title (only if it sounds natural)
- Do not stuff your keywords
- Include the brand at the end of the title tag, separated by a pipe bar ( | )
Headings are usually the largest words on the page, and for this reason, search engines give them a little more weight than your other page copy. It is a good idea to employ your target keyword in the heading of each web page, but make sure that you accurately reflect the content of your page.
Make sure your H1 is limited to one page, all other headers are H2 or H3
If possible, insert keywords in your URL. do not go changing all of your current URLs just so they have keywords in them. You should not change old URLs until you redirect your old ones to your new ones.
Consult a professional before doing so.
- Label your directories and folders in a way that makes sense for users
- Do not repeat keywords in your URL more than once. Keywords are helpful, but this overuse affects the user experience
- Keep URLs as short as possible
Alt Text for Images
Any content management system should allow you to feature something called “alt text” to all or any images on your website. This text is not visible to the average visitor – Alt text is actually used by screen reader software to help blind internet users understand the content of your images.
Search engines crawl images during a very similar way, so inserting some relevant keywords that accurately describe the image will help search engines understand your page’s content.
Writing a complete feature for each image keeps your website in compliance with the WCAG (Web Content Accessibility Guidelines).
Keep the following points in mind while writing the entire text:
- Describe the image completely in 8-10 words
- Include your targeted keyword where it seems most natural
- Include, if relevant, a geo-locator (e.g. New York)
Fast Loading Pages, or Page Load Speed
Google wants to help its users find out what they are looking for as soon as possible to provide the best user experience. Therefore, optimizing your pages to load faster helps your site rank higher in search results.
Google has a tool called PageSpeed Insights that will analyze your site on both mobile and desktop. And then make suggestions to optimize page speed. There are also several quick fixes to eliminate whatever is going on at the bottom of your site.
Key site speed factors to consider:
- Minimizing HTTP requests
- Ensure server response time is <200ms
- Setting browser caching for at least a week or longer
- Enable Gzip Compression
- Image size under 100kb (.jpg, .png, .gif)
- Placing all CSS in an external style sheet
- Minimize all JS, CSS and HTML
- Prioritizing above the folding content loading
Read Here: How to Speed Up Your Website?
The content of your pages should be useful to people. If they search for something specific to find your page, they should be able to find what they are looking for. It should be easy to read and provide value to the end-user. If your content is useful, Google has various ways to measure.
- Aim for at least 500 words of duplication. Although there is no exact formula for how many words a page should contain, Google thinks that when a page has a lot of content around your target keywords,
- The copy should be unique to each page, not duplicated from other pages on your site, and should directly address your visitor’s search queries,
- Push the keyword near the beginning of the title, but only if it sounds natural.
Linking to other pages internally on your website is useful for visitors and it is also useful for search engines. On-page SEO ensures that your website can be read by both potential clients and search engine robots.
With good on-page SEO, Search engines can easily index your website and understand what your website about is, and easily navigate your website structure and content of your website, thus your site Ranking accordingly. As a best practice, confirm your page content includes 1-3 relevant internal links.
Sharing your content on social lets Google knows that people find your content relevant, helpful and reputable. Not every page on your site is shareable, but you can optimize the pages that are with these tips:
- Make sure that you have open graph tags and Twitter cards installed
- Make it easy with the “Tweet this quote” link or social share button for every post on your website.
What is Off-Page SEO?
Off-page SEO focuses on increasing the authority of your domain through the act of obtaining links from other websites.
This is a good analogy for how it works. If you have a bathtub with rubber ducks in it (ducks are your page), and you start filling the tub with water (link), your ducks are all about to rise to the top.
It is that a site like Wikipedia ranks a lot for everything under the sun. There is so much water in its bathtub that if you throw another rubber duck into it, it is going to float to the top without any other effort.
There is a score called “Domain Authority” that calculates how authoritative your website is compared to other sites. You can type your domain name here to see your score.
The biggest off-page SEO factor is the number and quality of backlinks on your website.
Some examples of creating a link to your website are:
- Creating awesome content that people want to link to because they are valuable.
- Social media shares of your content that eventually generate links.
- From e-mail to outreach influencers in your industry who eventually link to you.
- Guest blogging on sites related to your keywords. These guest posts will have to give links back to your website.
While link quantity remains important, content creators and SEO professionals are realizing that link quality is now more important than link quantity. Intrinsically, creating shareable contents to earn valuable links and improve your off-page SEO the primary step is to enhance.
How many links do you need for good off-page SEO on your website? This is a tough question and it is going to be based on the domain authority of your competitors, as you want to make sure you are playing in the same sandbox. SEOs also believed that link buying was a valid method of link building.
However, Google will now punish you for purchasing links in an attempt to manipulate page rank. You can also be penalized for submitting links to link directories whose sole purpose is to increase your domain authority. When it comes to link building, quality again wins over quantity.
Read Here Also: Major Rules of Creating SEO Friendly Content
Which One is More Important?
It is not about choosing between on-page and off-page SEO, it will be like choosing between a foundation or roof for your home. On-page and off-page SEO work together to improve their search engine rankings in a complementary fashion.
However, SEOs generally recommend putting your on-page SEO duck in a row, before focusing too much on off-page SEO. Just like building a house, you want to install the foundation before building the rest of the house.
Like the foundation, you may need to do some maintenance and return to your on-page SEO from time to time. Balancing the two will help make your website “bilingual” so that your users understand it as well as search engine robots and how to start improving your rankings.
The Bottom Lines
Finally, you will get information about the difference between on-page SEO and off-page SEO. I hope you like these SEO tips. If you liked this blog post about the difference between on-page SEO and off-page SEO, don’t forget to share it with your friends who need it.