What is digital marketing?
Before correctly digging tips for online marketing success, first, let me explain what is digital marketing for new people for this period? Digital marketing is the marketing that is executed through internet and electronic devices.
There are many pillars in it but the most important are:
- social media Marketing
- Search Engine Marketing (SEM)
- content marketing
- mobile marketing
- banner ads
- email marketing
Digital marketing tips
Web site tips
Use a VPS – Spending $ 20- $ 40 per month for your own virtual private server is not much in comparison to the benefits you get.
Make it professional – spend some time thinking about and feeling about your website structure. Identify the purpose of having a website and make sure it is reflected in the design.
Social Media Marketing Tips
Make your presence in social networks that are related to your business – lots of social networks are available and you do not have to use it. Select people who are related to your business and potential customers and focus on them.
Do not promote your business or services – Social media networks are not about business, but it’s about people, so make sure that you do not promote your business or services, rather instead make the content of your pages Try to make use with which your readers may be interested.
Search Engine Marketing Tips
Spend time on SEO – SEO is not a one-time closed process, but there is something that you have to do as a continuous process. If you are not sure what is the best way to do this, then hire professionals to do this. They can assist you in setting up an SEO strategy to get fast results.
Spend money on PPC – Pay per click platform (think Google advertising) is great because they can get your customers faster. If you are serious about your digital marketing, then PPC should be part of your monthly budget.
Do not forget Bing ads – Google AdWords is the most popular system for PPC advertising, but there is also Bing Advertising which can get you good results with a low budget.
Content Marketing Tips
You need good and original content – Digital marketing is about content, whether it is text, pictures, videos or audio, you need good and original content for your website and social media pages. Unlike a content marketing plan, you like to have your eyes and ears closed.
You need a lot of content – There is a huge competition on the way you do online, so you have to be ready to perform better than compete by publishing better and more content. It does not really come in a quantity (quality is still more important) but it plays an important role.
Mobile Marketing Tips
Create a responsive website – Although you do not have to make your website responsive, a responsive website has more advantages than having a mobile and desktop version. It is actually recommended by Google as the best approach to mobile websites and it is also a hot trend in the digital marketing industry.
Banner Ads Tips
Email Marketing Tips
Email is still better than other sources – Despite the dominance of social networks, email still performs better than most digital marketing channels. A targeted email list is likely to generate more profit than a targeted social media campaign.