In this article, I am sharing some knowledge about the rules for creating SEO-friendly content. If you also want to know about this subject then you must read this blog post. Here you will find some important rules for creating SEO Friendly Content.
Having a professional business website that delivers a strong message can be a great lead or sales generating tool. However, the key here is to convey the right message, which helps you connect with your target audience at a higher level. This is why investing in good SEO-friendly content is essential.
The purpose of creating quality content is not just to make your business site look good. You want the right people to read what you are writing. And this means that your content also needs to rank high on search engine result pages. Because it is a proven way to reach Large parts of your target audience.
Since people are regularly searching for topics related to your business, you don’t just need content, you need content that affects both readers and search engines. In short, you need in-depth, SEO-friendly content that ranks in the top ten search results.
What SEO friendly?
Making a website SEO friendly means the search engines can crawl each page on the website efficiently, interpret the content effectively, and index it in their database. Once indexed, they can then serve the most relevant and valuable web pages to their users based on the topics they search for.
Creating quality content is important when it comes to making a quality impression on your readers. But regardless of its SEO aspect, you are not missing your chances of getting your content in front of the right people.
Keep in mind that good content goes hand in hand with ethical SEO, so it’s something that every business (no matter how small) needs to work on.
Is SEO-friendly content difficult? Not at all If you are already creating content, you have to take it in the right direction if you want to reclaim the benefits of SEO.
Once you start producing great, SEO-friendly content, it not only makes it easier to achieve high search engine rankings but to maintains your position in search engine result pages.
What is the SEO algorithm?
Google’s algorithms are a complex system used to retrieve data from its search index and instantly deliver the best possible results for a query. The search engine uses a combination of algorithms and numerous ranking signals to deliver webpages ranked by relevance on its search engine results pages (SERPs).
So, the question is, how do you go about creating truly SEO-friendly content that actually gets real-world results? What do you need to ensure to outperform your competitors in terms of the content produced by Google and its users?
In the following article, we are looking at 5 essential rules that you can follow to make your content more SEO friendly, without breaking any of the white hat SEO rules.
Top 5 Main Rules on How to Create SEO Friendly Content
1. Choose the Right Keyword
2. Take an Original Approach
3. Optimize Your Title Effectively
4. Focus on Improving the User Experience
5. Aim for Better Content Readability
Choose the Right Keyword
Choosing the right keywords can be one of the most important steps towards creating quality SEO-friendly content. The idea is to choose a keyword that is worth targeting and weave it into a strong piece of content so that you can rank it above your competitors. However, when not executed correctly, your keyword usage can backfire. This is why it requires careful consideration.
Your target keyword can range from a two-word keyword to a five-word phrase that represents the main title of your article. Even though your article will end up ranking for many keyword phrases, it is worth targeting a specific keyword that describes your topic in a vivid manner. It usually contains keywords that you want your article to rank high.
Here are some steps you can choose and use the most appropriate keywords for your content.
1. Consider Your Topic
The backbone of any type of keyword research is to know your subject inside. You have to get into the specifics of the title you are targeting and understand what it has to offer to your readers. What kind of solution does it provide?
2. Brainstorm Your List of favorite Keywords
There are many keyword research tools out there, but all you need to start is your mind. Put yourself in the shoes of the searcher and ask yourself, what search query would you use if you’re searching for your target topic?
Make a list of all the keyword phrases that come to your own mind.
3. Start Your Keyword Research Process
Once you have a list of keywords, log on to the Google Keyword Planner tool to begin your research. Since this tool is free and effective, it can give you the head you need.
Open the Google Keyword Planner tool and enter your choice of the keyword phrase (from your list) in the “Word or phrase” box. Google Keyword Planner should provide you with data on related phrases as well as a global monthly search volume for the keyword phrases you searched. Try to look only at keyword phrases that are “natural and normal language”, as they will be easy to include in your headline and content.
4. Avoid High Search Volume Keywords
It can be nice looking to choose keywords that have a high global search volume. But it is a good idea to avoid these phrases because, given their popularity, it would be so difficult to rank them.
It is better for a keyword to hit page one with 1,000 monthly searches than the keyword, which has a much higher search volume, where you have no chance of beating competitors.
There is no difficult and fast rule when it comes to choosing keywords based on search volume. What you really need to focus on is going for those keyword phrases that are highly relevant to your title and then see if it would be worth targeting them. Spend time only on keyword phrases that you can realistically rank.
5. Go for Long Tail Keyword Phrases
Time and again, it has been proven that some of the best-performing keywords in terms of quality do not have high search volume.
These long-tail keyword phrases are more specific than their shorter counterparts. But they absolutely deserve the goal because the searchers using them want what they want. They are simply concentrating, and in many cases, are in “purchase mode”.
People using short and broad keyword phrases have a vague idea of what they want. They are researching and learning, which means they are less likely to “convert”. However, when someone uses keywords for long periods of time (in the form of questions), they are likely to take action. This can be anything from sharing your good article, joining your email list, or simply clicking the buy button.
Take an Original Approach
Writing SEO-friendly content by itself is not a difficult task. But the moment you try to copy others’ content, it becomes difficult. When you focus on being authentic and different in your own way, without focusing too much on your competitors, you have a better chance of creating new content that really matters.
When your content is authentic and original, standing out from the crowd. Now, this does not mean that you can’t draw inspiration from the sources of your industry. You can always learn from other people before providing your unique insights.
If so, then why do more than half of the brands fail when it comes to creating authentic content? The answer is probably not so simple.
When you’re focused on creating genuine, SEO-friendly content, forget to rewrite what has already been done. Being original really matters and this can only happen when you bring originality to the concepts or ideas that you share. Avoid taking lazy routes with your content. Instead, make it worth consuming and sharing. Make it a breath of fresh air.
One of the important aspects to improve search engine optimization results is to link your links to other famous websites. When you make a real effort to make your content original, you automatically open the doors for the creation of more backlinks. Because quality websites like to engage with useful resources that offer something new and authentic.
If you look at the statistics, 90% of consumers are supportive of custom content (read: unique) and about 80% believe in a company working on strengthening their relationship with them.
Also, looking at it purely from Google’s point of view, you will be rewarded by Big G for publishing original content in terms of high ranking. And is punished for any material which is copied from elsewhere.
You can make your content more original and SEO-friendly by…
A) Tapping into Your Reader’s Feelings
A simple but proven way to make content original that helps you connect with your target audience is to focus on touching their feelings.
In fact, it has been found that a marketing message becomes 2X more effective when it affects the reader’s feelings and gives them a reason to share. Whether your content is comical or controversial, if it can provoke the right feelings, then it is more likely to stand out in the crowd.
Here are three ways you can arouse your readers’ feelings and increase your chances of gaining traction/engagement with each piece of content you produce.
- Use the right kind of terminology that has a positive and uplifting effect on the readers. The idea is to make them more confident, motivated, and even intelligent with their words.
- Motivate your readers to take action by sharing your content with others. Use storytelling as a tool to create motivational content that is worth sharing with others. For example, you can share your customer’s success story and make your content both authentic and persuasive, ultimately making it friendlier.
- Keep your readers interested in surprising them with unexpected twists and turns, without focusing on the main topic.
B) Adding Your Own Perspective
There is a sea of content on the Internet, so what piece of content will people choose over your competitors? This is because of the value you bring and how you add your twist/angle to the content. Your unique perspective can make your content remarkable, Reader-Friendly, and SEO-friendly.
One of the best ways to do this is to share your own experience with whatever you are discussing. Do you have a personal story or anecdote that can shed light on the subject? Do you have a unique solution to share for a common problem?
Sharing a personal story with your readers adds an air of authenticity to your content and also humanizes it. It helps bring positive changes to every reader. It truly pays off your content marketing efforts.
Optimize Your Title Effectively
When people collide with Google to search for something, they are often faced with many choices on the first page. A quick glance through the top ten results, they decide to visit the websites with the most enticing headlines.
That’s right, the title or title of your page is the first thing a search user will notice. If it tempts them, they go to the site and click. If not, they proceed. Every site you visit wants to be ignored.
Creating SEO-friendly content is not just about you and the information you share. No, it is also about creating a great title for your page that gives people a reason to visit your site.
There are two things you can do right now to make your title clickable:
A) Brainstorm Variations:
If you’re trying to fix it on the first attempt, it can be hard to come up with a great title. Rarely do you find a worthy title like this? Instead, you need to brainstorm with your colleagues or partners that there are many title variations for the page.
Your objective is one that really resonates with your target audience. It is not uncommon to go through 20 or 30 headline variations before you find the best one.
B) Use Keywords Naturally:
Using your focus keywords in your headline, especially in its beginnings, is great for SEO. However, the last thing you want to do is sound forced. Try to weave your keywords into the headline in a way that gives it meaning rather than making it sound robot.
You can combine your focus keywords with power words – bigger, better, better, etc. To make it more natural and attractive. Keep it short (less than 60 characters) and look for it which is zero redundancy. Your title should be a punch pack and should be able to understand at the same time.
Focus on Improving the User Experience
User experience or UX is one of the important factors for the success of a website. This is why UX-focused marketing is important. It goes beyond that and extends to the way you use the content on your site and affect its experience.
Writing content that only fills space on your website should not take you away from it. Each piece of content you create should start with your target user at the forefront. Keep your readers in mind, even when you are trying to improve the SEO of your site.
Can you write/create content or research keywords without understanding or knowing your targeted audience? Not at all because that is a recipe for failure.
Before starting your “content creation” tasks, ask yourself for the best content…
- What do my readers want from me? What does my audience expect?
- How do I create content that adds to the overall user experience of the website and improves it?
Do the core values of my website help my content marketing strategy or hurt it?
The closer you look at your website and the type of content you are publishing, the easier it will be for you to serve your targeted audience. And Google knows this, which is why you search for websites that provide stellar user experience, almost always rewarded by the search engine giant.
Your information here should be like architecture …
So, to grow, your chances of making your content SEO friendly, see that you…
1) Keep Users in the Forefront
If you want to be SEO-friendly that works, then you need to get users thinking first. Your content strategy should be designed around the user and not the other way around. Along with context and content, users should create the main information architecture of your site. Next time, don’t start wondering what you want to cover in your blog post or eBook. Instead, focus on what kind of ideas or solutions your users want or need from a business like yours. Produce true SEO-friendly content that provides value to your readers in every possible way.
2) Catch their Attention Early
To attract the attention of your readers and keep it that way, do not create content with no central theme for it. Every piece of SEO-friendly content has a certain theme written around it.
Why? Because you want readers to know what to expect from the beginning. You want them to have clarity. Even if your content has the best and most relevant information, it will fail to deliver results if not delivered in the first few moments.
Aim for Better Content Readability
The readability of your content is nothing but how easy it is to understand a certain written text. When you creating SEO-friendly content, it is important not to miss the readability factor. When you are busy optimizing your content for the right keywords, its readability can go for a toss, which is a strict no-no.
Even though the readability of the content is not seen as a direct Google ranking factor, it is definitely an indirect one and it can affect your SEO initiative.
It is also important to note that many different algorithms have been created specifically to understand how readable a piece of content is that search engines can use. One popular and effective content calculating algorithm is the readability Flesch – Kincaid readability score.
A) Use simple Vocabulary
One of the easiest ways to increase your content readability score and make it SEO-friendly is to use simple words that your readers can connect with. Do no use any kind of jargon where you have to use long, complex words.
Use short words that add meaning to your content but do not confuse your readers. Give them information to understand them in the easiest way.
B) Make your sentence shorter
Long sentences are not only difficult and confusing to understand, but also difficult to write intelligently. Wherever you can shorten your sentences. Break a long sentence into several short, easy-to-digest sentences. No wonder the famous writer Ernest Hemingway was a fan of short sentences.
C) Write as You Speak
When it comes to making it easy to understand, SEO-friendly content, your tone means a lot. If you can write in a conversational tone, you will automatically make your overall content simple and to the point.
Even though it is not a rule that there is etching in stone, it helps to make your content more reader-friendly. Also, the friend you are talking to is much easier and more natural to write.
D) Format Properly
Client paragraphs matter a lot when you’re writing for the web, where people don’t like large blocks of text. When it comes to proper formatting, using more and more white space will only make your content attractive and more SEO-friendly. How often should you separate your sentence into a paragraph? The answer is whenever you can.
In addition, break up your text using subheadings with bullet points and tables. The idea is to present your content in a more readable or digestible manner. Remember, easy-to-read material spreads over the eyes.
E) Proofreading is The Key
No matter how great, how informative, or how well your article may have been researched, if the content is full of incorrect words and grammatical errors, no one will surely read it. All the above elements would be meaningless if you could not proofread your post.
So if you have an editor, be sure to let them see the article before publishing. But if you do not have one, there are many online tools that can help you in this work such as Hemingway Editor and Grammar.
F) Add Relevant Images
Good content readability and a good choice of pictures, both go handheld. Because images basically help you add excitement to “text only” which can seem boring and monotonous. Wherever you feel apply to your content to make it better, try using a variety of images.
While it is stimulated that you can add as many images to your content as often as you like, research says that the best image to text ratio is one image for every hundred words.
Your readers should be able to get some good value from them. The more relevant the image is to the content, the better your audience will be able to connect.
Read Here Also:- Image SEO: The Ultimate Guide to Optimize Images for Blog Posts
Finally, you will get information about the rules for creating SEO Friendly Content. I hope you like these SEO tips. If you liked this blog post, do not forget to share it with your friends who need it.
As you can probably tell by now, SEO and content marketing are very much in one type of enterprise. If you are going perfect, then you should probably perfect the other or your time will not be very well spent. They complement each other and do not work even without each other’s help.
Therefore, it is necessary that your content is SEO-friendly.