Start a Successful Digital Marketing Career. Digital marketing is one of the most exciting, challenging and fast-moving industries in which you can work and I can promise that you will never be bored.
The digital economy is growing rapidly and there is no better time to get into digital marketing. Be prepared for a career that will keep you on your toes for two days. This is a competitive industry, but there are some simple steps you can take ahead.
Here are 10 Steps to Starting a Successful Digital Marketing Career
1. Get Grips with Social Media
Digital marketing is more than finding the perfect filter for your selfie. You need to understand how brands interact with people on social media and use these channels to create and sell relationships. Get up to speed with its science and you will be on your way to success.
2. Create Your LinkedIn Profile
They say that this is not what you know but whom you know. LinkedIn is a professional community where you can connect and learn with experts, as well as keep up to date with the latest news. By having up-to-date profiles, the employer will also know that you really know your stuff.
3. Join a Networking Group
There are several groups on LinkedIn but first, look at the local level for in-person networking events. Generally, they have guest speakers who have a great opportunity to learn from experts and you can also meet with future employers.
4. Find a Mentor
Nothing is more valuable than a patron who has been there before and can help you learn from their mistakes. Reaching someone for any advice can really help you. You will know quickly that most people are ready to give some time to others to go to the industry, so do not be afraid to ask.
5. Stay up to date with the Latest Trends
Things go faster in the digital world and you need to speed up the changes. Twitter is one of the best news sources of news, and LinkedIn is a great way to stay on top of the pulse industry trends. You will be asked about recent updates in the interview, so make sure you make changes and how you can use them for your benefit when you are hired.
6. Start a Blog
Blogging is a great way to show your expertise and help you learn. Blogging also shows your commitment and skills for potential employers. I am warned, I am often asked how many followers or website visitors I have in the job interview, and this means that a blog is a great way of creating audiences and attracting the right kind of attention.
7. Understand How Analytics Works
Make sure you understand the basics of social media metrics and Google Analytics. You need to evaluate performance and reports on key facts and figures, so make sure you know what it means and where to go to get the information. Google’s affiliate program is free that will teach you the basics and will also be useful for helping to build your blog.
8. Take Some Online Courses
There are countless free or low-cost learning platforms with social media courses and digital marketing basics. If you are trying to break into the industry, then free courses are a great way to learn the basics of main platforms, to start your own resume and show your commitment to potential employers when you are just beginning.
9. Learn to Code
Learning the basics of HTML and WordPress will really help you get out of the crowd. You do not have to become a web development expert, but if you know your way around the admin panel of a blog or website and you can make minor updates, you will be able to save yourself a lot of time and influence employers too.